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The World Park: QR Codes


A nice little well produced video showing QR code in action. This provides a good intro to some of the possibilities of QR codes. Give Design Credo of Exeter a call if you would like to know how we can help you bring this little part of New York to Exeter.

New York City’s Central Park wanted to engage a younger, more wired visitor. Young people today spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.
With The World Park, we sought to reposition Central Park as the modern, urban theme park it was once considered and get tourists, both local and international, to re-engage with it by creating an outdoor mobile museum.
Traditional and interactive media let consumers scan our ads with their mobile devices to watch the commercials and discover unknown facts, rare stories, and movie scenes—just as they would at the event. Our Facebook fan page gave people the impression that The World Park event was being run by the Central Park animals–a move which eventually elected a squirrel into office.
The first World Park event opened to the public on Arbor Day weekend 2010. More than 1,800 visitors used their mobile phones to scan custom signage called Parkodesâ„¢, QR codes resembling a digital tree, to play the park. Over 50 codes were placed throughout various locations, turning it into an interactive board game. Each sign revealed a question relating to the visitor’s exact location. Visitors unlocked park secrets, famous movie scenes, views from the 1800′s, and even hunted for a real world Shakespeare in the park.
The World Park gave New York City’s Central Park a voice, a new medium to speak through and created a new way for tourists to interact with this iconic landmark.

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