website

Holiday Website for Hazelwood Park in South Devon

Exeter based Design Credo have just helped Hazelwood Holiday Park launch their new WordPress based website and it seems to have hit the ground running,

The hits have gone massive now and the brochure requests have gone mad too. We don’t normally get this many. Juliet Chenery - Hazelwood Director

Employing the re-worked visual branding developed by us and previously used in the company brochure, the new WordPress website now completes the family.

Why WordPress?

Hazelwood’s previous website was self-developed. Design Credo sought to build on the strengths of the existing site whilst making improvements including,

  • Stronger and more appropriate visual branding
  • Simplified navigation
  • More prominent routes to the booking system
  • Ease of use for the team at Hazelwood

By setting up the site well for them, the team Hazelwood are able to make maximum change for minimum input. The news section is used to update the site with regular categorised updates which then get filtered and also appear on the relevant pages throughout the site. Further to this the news can be relayed via Twitter and Facebook both of which employ graphics provided by Design Credo. Of course by design WordPress is very ‘pushy’ and offers tremendously quick response times to appear on Google searches. There is little point in late news.

User Friendly is a Must!

Hazelwood Holiday (Devon) website by Design Credo of Exeter

At Design Credo we have regularly met clients who have purchased website with content management systems that they quite simply cannot use resulting in a static websites that never get updated.

We feel that WordPress offers a user friendly interface. As part of the process Design Credo coach their customers in the WordPress platform and after the site-launch offer ongoing support. However in this instance the proof of the pudding was when the customer commented that we ‘hadn’t noticed the new pages (that they had created).’ A number of the pages on the site including the pricing page were created by Juliet Chenery without any input from Design Credo, and this is our desired end-game, the customer taking ownership of the site. Ultimately the site belongs to the customer not us.

As part of the launch of the site Design Credo have provided suitable re-directs to ensure that previous Google search listing are not wasted. In addition we advise on how to get the maximum SEO benefit from appropriate page post writing. Hopefully we can save money on the Ad Word spend too.

I guess the bottom line is that we view a website as a machine that should work for you.


Update

It’s always nice when people say nice things about you;

Hazelwood Holiday Park has worked with Andrew over the last year redesigning our print and web media. A website redesign is what we required but it soon became apparent that our image needed an update. We are extremely happy with the results – our new logo, corporate stationery, brochure and website. Within hours our new website was out performing the previous one with more brochure requests in a day than we used to have in a week. We have full control over the content of our new wordpress website including a blog which helps with our social media posts.
Juliet Chenery – Hazelwood Director

Web Hosting from Exeter’s Design Credo

Exeter based Design Credo have once again brought web-hosting in-house.

WordPress website design specialists DesignCredo have made this move in order to ensure high quality stable web-hosting and security for their sites.

Website technology continues to move forward and with it the hosting needs develop. As with any website, WordPress sites work best if kept lean and trim. But, by their very nature, they frequently offer a huge amount of functionality and on occasions this does require slightly more complex hosting needs to ensure all of the plugins and add-ons work appropriately.

Protect Your Assets

It is easy to get caught unprepared; In the last year we have helped customers out who have lost their websites due to their existing suppliers ‘going to the wall’. As matter of course we regularly back-up sites for our customers and on more than one occasion this practice enabled upload a replacement site to temporary space when the existing hosting had vanished. We have also helped people out who have lost their domains through the years.

Whoever is hosting your site we would urge you to ensure you regularly back up your website and any databases that the site may rely on.

The problem to any interruption of service is that there may be a knock-on effect with search engines such as Google. These search engines regularly visit sites to see if they have changed, if so the sites are re-indexed (it’s a bit like a massive stock check.) The problem is that if Google visits your site and your hosting has failed the search engine will probably assume that the site has disappeared, as such it will no longer be listed in search engines. If this happens the lead time to getting a site re-listed can be weeks, running into months. Of course Design Credo have a few tricks up their sleeves to expedite this process but it is one situation where even we would be loathed to offer a firm guarantee.
 Read more

New Mini-Site For Park5 by Design Credo of Exeter

Park 5 Website by Design Credo of Exeter

Exeter website design company Design Credo have created a new mini website to promote the modern office suites available for rent at Park5 near the M5 J30 Exeter.

Park5 benefits from a superb location at the gateway to Exeter with a great proximity to: transport routes, local commerce on Sowton, local facilities.

Companies involved in the overall project include Tiger Developments, Alder King and Haarer Goss.

The mini-site website is a quick loading liquid design based on a Matthew James Taylor layout. This fluid structure is quick to load and is tried and tested on the troublesome IE6 browser (many ‘corporates’ are still stuck in the IE6 dark ages). In addition code is structured to allow content important for SEO to appear towards the top of the page.

Search Engine Optimisation is of vital importance to any site. In a competitive market a site that can be found by search engines will ultimately reap dividends.

As part of this project DesignCredo have also undertaken:

[list style="orb" color="red"]

  • Location photography
  • Brochure/folder design
  • Print management
  • Signage design

[/list]

The website is deliberately designed to be a fast-loading mini-site and is part of a package that Design Credo are able to offer to commercial property agents, property developments and asset management companies.

Who’s Been Looking At My Site Then?

I’ve said before, I’m a bit of a stats watcher: sad but true. So last month this blog had it’s highest readership ever, thankfully this just continues the trend which is good news indeed. We put a lot of effort into our blogging don’t we?

So who looks at the site?

I have a couple of data gathering resources, Google Analytics and the built in WordPress stats, between them they offer a fair amount of data. I can see that there is a good spread of access in to my sites. Although search engines are the major source probably not enough to win an election: referring sites and direct traffic are solid runners up.

Where in The World Are You?

Well I can see that there is a huge imbalance in my readership, most of it is from the UK, which for me is good because I am looking to trade principally within the UK at this point. That said I am heartened by my strong readership bases in California and New York as with good readership throughout Europe.

Closer to home I get a lot of hits from London as well as the South West. In the latter I can see that I have a good readership not only from Exeter but also places like Taunton, Truro and Plymouth are very well represented.

So How Much Detail do You Want?

Plymouth University Visits

Plymouth University Visits


OK, as the above image shows we can, if we choose, mine down to get a fair amount detailed info. The above graph shows that the source (The University of Plymouth) is pretty much providing a single ‘return’ reader who clearly intends to be there. The 1.28% bounce rate is extremely low. We see a slightly low (for the site) depth of readership at 2.76 pages/visit and quite a low time on site, compared to the site viewers as a whole. Clearly good strong growth in readership from this source.

Is There a Sense To Be Made of This?

In an ideal world we want our websites to have quality readership, we don’t want them to be the equivalent of the chip shop papers. How this quality is defined will of course be different for each site. I am always impressed by the growing number of site owners who analyse their data, particularly bounce rate.

Be warned, sometimes you end up with more questions than answers ; 0

WordPress Blog For Techserv by Exeter’s Design Credo

Techserv Online Design

Techserv Online Design

Yorkshire’s Techserv Cutting Systems continue to move forward with their online presence. Last year DesignCredo created a new fluid 3-column site which immediately showed a huge improvement for Techserv’s organic search results, both in the UK and more importantly on a worldwide basis. Techserv regularly appears top of page one for relevant Google searches.

New WordPress Site

As part of Techserv’s move forward they have launched a new WordPress blog site developed by Design Credo in Exeter. This site will be used to communicate the huge range of applications that the Techserv cutting machines are used for worldwide.

Techserv have a wide range of stories begging to be told, communicating the strengths of their CNC cutting equipment. WordPress based websites make an ideal platform for dynamic companies to communicate from.

Twitter

Early days yet for Techserv and Twitter but Design Credo have helped Techserv put their best foot forward by bringing the @techservcnc Twitter status page into line visually.

New Commercial Property Mini-Website For Renslade House by Exeter’s Design Credo

Renslade Website

Renslade House Website

Exeter based Design Credo have created a new mini website to promote the superb office space available for rent at Renslade House, Exe Bridges in central Exeter.

Renslade House has recently benefitted from a refurbishment which is echoed by the new “Podium” brand design by Design Credo. This brand has already been applied to the recent brochure that we have designed for Renslade House. DesignCredo have also undertaken the location photography for this project.

Companies involved in the overall project include Urbina, Turner Locker and Alder King.

The website is a quick loading liquid design based on a Matthew James Taylor layout. This fluid structure is quick to load and is tried and tested on the troublesome IE6 browser. In addition code is structured to allow content important for SEO to appear towards the top of the page.

Search Engine Optimisation is of vital importance to any site. In a competitive market a site that can be found by search engines will ultimately reap dividends.