Topsham

Exe Estuary at Topsham photographed by Andrew Butler

Exe Estuary at Topsham photographed by Andrew Butler

Exe Estuary at Topsham photographed by Andrew Butler

Leica M9 Summilux 50mm

I went for a walk. Sheep in field Topsham

Sheep in Topsham Field photographed by andrew Butler

I went for a walk.

Sheep in field Topsham, photographed by Andrew Butler

Leica M9 50mm Summilux

The Goat Walk: Topsham, Devon

The Goat Walk, Topsham, photographed by Andrew Butler

I went for a walk.

The Goat Walk, Topsham, photographed by Andrew Butler

Leica M9 50mm Summilux

This is Where I Live

Exe estuary at Topsham photographed by Andrew Butler

Exe estuary at Topsham photographed by Andrew Butler

Leica M9, Summilux 50mm

Have The Balls To Tell It Like It Is

This is a Bushel

This is a Bushel

I have said it before but, down my way (Topsham, near Exeter, in Devon) everyone seems to be an SEO expert, everyone. Great, farming’s not what it was and they closed all the Devon coal mines and heavens when did you last see a working steel mill in the South West? So I guess it’s good to have a new sustainable industry…er.

In recent weeks I am pleased to say that I have saved a number of my customers money in various ways though not related directly to design or photography. One customer was paying for Broadband but didn’t have a modern router (still using an ancient USB device). They now have an improved contract and up to date technology, meaning to that they will be able to work better and communicate more easily. I have other customers who were getting invoiced for hosting packages they didn’t need.

Finally some are looking to improve their position on Google by, each month, throwing Google’s way the equivalent of an,

  • Interesting old motorbike
  • Well sourced Omega Seamaster (SH)
  • Pleasant weekend away for two

Well that’s my perspective on it, yours may be different but you get the idea I’m sure.

The problem with this last customer is that they are actually already page one numero uno on a Google search of their primary keywords anyway. That’s what we try to do when we create a website.

Now, here is the rub, the awkward truth. Most of my work comes from direct word of mouth referral. I have in the past paid thousands of pounds to advertise in online and printed directories but saw little effect other than worried mothers phoning me looking for work placements for young Jade or Dean.

It seems to me that it is almost naive to believe that everyone can be a winner in the SEO game and, unless your services are ‘niche’ in the extreme, you will risk an overly expensive bidding war that won’t actually bring the dinner home. That’s not to say there isn’t a job to be done but please be realistic.
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Photography For Techserv of Yorkshire by Exeter’s Design Credo


Design Credo of Exeter, Devon have recently photographed a new waterjet machine for Yorkshire’s Techserv Cutting Systems.

The machine located near Kidderminster in Shropshire is a further development for Techserv who’s machines are located globally and continues Techserv’s design approach to CNC cutting equipment.

This work for Techserv is part of a continuing project by Design Credo that includes branding and logo design as well as website development.