Blogs are great, I love them. WordPress is a fabulous tool for a business, no question about it in my mind. I have previously written about how to set your blog up to improve its performance. So what more do I need to give?
You Need Energy
Energy, in a word, energy. The difference between a blog and a static site is that the blog will generally develop and grow, but this won’t happen without some form of input. (my Mac grammar checker told me off for using that term the other day, told me it was jargon).
So what for does this energy take, what do we do to aid the ongoing development?
- Blog. The first thing to is to actually write some posts, ideally fairly regularly. It’s not rocket science, why would someone visit your site if there is nothing new to read?
- Keep a Focus. Yes this is a bit ‘do as I say, not as I do’. I have previously commented the eclectic nature of this blog, but… Keep a focus, yes of course embellish, express your human qualities, but make it clear what the boundaries are.
Hold on there, you haven’t done yet, back to the keyboard.