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Dropbox: A new way to sync, store, and share your files online


Dropbox is a free online facility that allows you to share files across a number of computers. This is useful where a number of people need to be able to access the files. It also creates a form of backup which when combined with something such as Apple’s Time Machine is quite robust.

The free facility is quite useful although you are able to upgrade if you run out of space.

I’ve just had a great example of why I think Dropbox is so great. I needed the logo that sits beside this text but it was on my laptop rather than the iMac that I am working on so, I dropped the file into my Dropbox and hey presto the file is available to this Mac and all the other computers that I have Dropbox synced to.
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Nike: Just Doing It


It’s a while since we flagged up some great shop design but the Nike shop on Oxford Circus is worth a mention.

With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.