I have said it before but, down my way (Topsham, near Exeter, in Devon) everyone seems to be an SEO expert, everyone. Great, farming’s not what it was and they closed all the Devon coal mines and heavens when did you last see a working steel mill in the South West? So I guess it’s good to have a new sustainable industry…er.
In recent weeks I am pleased to say that I have saved a number of my customers money in various ways though not related directly to design or photography. One customer was paying for Broadband but didn’t have a modern router (still using an ancient USB device). They now have an improved contract and up to date technology, meaning to that they will be able to work better and communicate more easily. I have other customers who were getting invoiced for hosting packages they didn’t need.
Finally some are looking to improve their position on Google by, each month, throwing Google’s way the equivalent of an,
- Interesting old motorbike
- Well sourced Omega Seamaster (SH)
- Pleasant weekend away for two
Well that’s my perspective on it, yours may be different but you get the idea I’m sure.
The problem with this last customer is that they are actually already page one numero uno on a Google search of their primary keywords anyway. That’s what we try to do when we create a website.
Now, here is the rub, the awkward truth. Most of my work comes from direct word of mouth referral. I have in the past paid thousands of pounds to advertise in online and printed directories but saw little effect other than worried mothers phoning me looking for work placements for young Jade or Dean.
It seems to me that it is almost naive to believe that everyone can be a winner in the SEO game and, unless your services are ‘niche’ in the extreme, you will risk an overly expensive bidding war that won’t actually bring the dinner home. That’s not to say there isn’t a job to be done but please be realistic.