OK so I have spent a lot of time talking about search engine marketing and its various aspects. However this is all of limited use unless we understand the value and importance of text, particularly keywords.
Let me make it clear from the start when I say keywords, I am referring to text that appears in the
- Page Titles (Meta Tag)
- H1 tags
- Body text (in particular text toward the page top)
- Meta Tag Keywords
- Meta Tag Descriptions
At Design Credo we have a number of hats available to wear, graphic design, photography, website design and of increasingly greater prominence SEO or search engine optimisation particularly for companies in Exeter, Devon and the South West. So, when we write for our own websites we need to mention these creative skills.
In essence we are trying to pre-judge what our potential clients might type on when using a search engine, particularly Google, when looking to access the services that we provide. Google still has the strongest market share but this doesn’t mean that we are oblivious to the likes of Bing and Yahoo though.