qr

Online Virtual Shopping Using QR Codes

httpv://www.youtube.com/watch?v=nJVoYsBym88

Could this come to Exeter? Well you can already download your timetable via QR codes at the train station so why not a bit of QR shopping too?

An interesting solution to a set of needs (both the customer’s and the company’s.) How easy is it to expand your outlets with some well placed posters.

Offices to Rent in Exeter? Let’s Advertise Then

Park5 QR Sign
So, you have offices to rent, Exeter is your location and you need to let people know about it.

Design Credo are offering an integrated approach to help you market your commercial property including a mini-website, brochure work, and signage.

Alder King and Haarer Goss, joint agents for Tiger Developments have commissioned Exeter based Design Credo to help market their offices to rent in Exeter’s Park5 office campus on the edge of the Sowton Industrial Estate.

Exeter Commercial Property QR CodeThis work has now been re-inforced by on street signage and a 40′ billboard on the Sowton services roundabout. The billboard focusses on one of the great selling points of Park5, its superb location, by asking the question, why would anyone choose to sit in rush-hour traffic?

Integrating the various marketing aids the billboard and signage feature QR codes leading to the park5.co.uk website, which ultimately links to the joint agent’s websites as well as the sales brochure.

The thrust of the approach is to make it as easy as possible for potential customers to get quality information as quickly as possible, QR codes are just one part of the picture but an important link between very different media.

QR Codes: Paper Based Hyperlinks?

Design Credo of exeter QR Code

At Design Credo we are increasingly incorporating QR codes into our output. Recently we have applied them to press display advertising as well as street and billboard signs. Much of our QR code use is for commercial property agents in and around Exeter and Devon.

The good news is it’s working, people are scanning the codes across all platforms including Android, Apple and Blackberry. We know this because when we generate a code we incorporate a degree of tracking which allows us to see when the code has been scanned. So far iPhone users seem to have been the early up-takers followed by Android and then Blackberry devices.

How Do I Scan The Things?

One of my favourite phones is my old Nokia e71. This was a great example of what Nokia did really well, good, robust working communication tools, and bundled with it was a barcode reader that read QR codes, a form of barcode.

Hang on there, I hear you say, my phone doesn’t seem to want to scan the codes. Maybe not but the good news is that we can soon sort that out for free!

Nowadays I use an HTC Sensation and it is a couple of minute’s work to get a code reader installed on this Android based phone. Simply click on the market icon and either search for QR or check out the likes of i-nigma or Quick Mark. Like I-nigma Neoreader is a reader that is recommended for all of the major smart-phone platforms.

Whilst I-nigma’s is possibly a little slicker I prefer the using Quick Mark, the ability of the interface to switch from landscape to portrait sells it for me. The bottom line though is that there are plenty of good ones out there for free so play around, find which is best for you.

The World Park: QR Codes

httpv://www.youtube.com/watch?v=7OCyfV_k2_g

A nice little well produced video showing QR code in action. This provides a good intro to some of the possibilities of QR codes. Give Design Credo of Exeter a call if you would like to know how we can help you bring this little part of New York to Exeter.

New York City’s Central Park wanted to engage a younger, more wired visitor. Young people today spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.
With The World Park, we sought to reposition Central Park as the modern, urban theme park it was once considered and get tourists, both local and international, to re-engage with it by creating an outdoor mobile museum.
Traditional and interactive media let consumers scan our ads with their mobile devices to watch the commercials and discover unknown facts, rare stories, and movie scenes—just as they would at the event. Our Facebook fan page gave people the impression that The World Park event was being run by the Central Park animals–a move which eventually elected a squirrel into office.
The first World Park event opened to the public on Arbor Day weekend 2010. More than 1,800 visitors used their mobile phones to scan custom signage called Parkodesâ„¢, QR codes resembling a digital tree, to play the park. Over 50 codes were placed throughout various locations, turning it into an interactive board game. Each sign revealed a question relating to the visitor’s exact location. Visitors unlocked park secrets, famous movie scenes, views from the 1800′s, and even hunted for a real world Shakespeare in the park.
The World Park gave New York City’s Central Park a voice, a new medium to speak through and created a new way for tourists to interact with this iconic landmark.
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