Nike

Respect the Architects: Architecture and Nike Shoe Design

httpv://www.youtube.com/watch?v=yU_k83I7BSY

Une interview du plus grand shoe designer de Nike : Monsieur Tinker Hatfield.
Créateur de la mythique Air Max 1 suite à sa découverte du Centre Georges Pompidou à Paris !
réalisé par Thibaut de Longeville.
Film by Thibaut de Longeville : The Paris Air Max 1 story vue sur www.lamjc.com
Via ∆dam R. Mc∆leavey on Twitter

A fascinating film linking architecture and Nike shoe design.
What you design is really a culmination of what you have seen and done in your life until that point.

Nike: Just Doing It


It’s a while since we flagged up some great shop design but the Nike shop on Oxford Circus is worth a mention.

With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.