Pure Reversal: Letterform and Letterpress

PureReversal by Build. Another Vimeo looking at heavy metal

‘Pure’ typeface by Dalton Maag
Film produced & directed by Build
Letterform production by Matt McKenzie
Letterpress by Paekakariki Press
Film & editing by ShootMedia
Original music by J—VEN
All © 2011 Nokia

Now With Added Instructions

Following a a close viewing of this video with my old friend Simon Latcham, he kindly sent me Instructions in the form of Heidelberg KORD Operation Manual.

KLUGE by Northern Lights – Vimeo: Just Because

KLUGE from Northern Lights on Vimeo.

Another great Vimeo moment here this one celebrating letterpress printing on a Kluge

Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama’s Sauce.

Nick isn’t a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution.

Meet the Kluge letterpress. An 2,000 pound, cast iron, electric powered monstrosity of vacillating rods, giant spinning wheels and pneumatic hoses. The Kluge is Nick’s weapon of choice in his battle against the future.
So why does Nick use the Kluge? A clearly outdated, cumbersome and obsolete machine? The same reason any craftsman uses any tool: for the quality of the finished product. A letterpress offers a tangible, three-dimensional look and feel to the printed image that no other technology can replicate.

Let Nick take you on a trip back in time as he runs through the process of turning an ordinary piece of paper stock into work of art.

produced by: Fiction