The World Is Obsessed With Facebook: Vimeo

Thanks to onlineschools.org for serving as inspiration and providing the data through “Obsessed With Facebook

An informational motion graphics piece by Alex Trimpe
Music by RJD2

Social Networking: Common Mistakes Small Businesses Make

OK, the truth is I have a lot on at the moment, which is good. The work is not only from the Exeter area but out of county, really good news. However there are areas of my life which really need attending to, which is not good. In my work life I haven’t posted enough to this blog which annoys me.

Why am I annoyed? Well, as I see it, a blog needs commitment and constant fresh content, that’s what I tell my customers and that’s what I believe. As the Wall Street Journal says;

Social Networking: Common Mistakes Small Businesses Make

– Bare Profile: Signing up for a Facebook account is the easy part. Before you blast emails to 1,000 of your customers and friends, a business should spend some time thoughtfully building a profile with an attractive photo, background and contact information.

– Too Little Personality: Lighten up. The social-media world is about engaging customers on a more personal level. Your “About Me” shouldn’t just be dry facts about your business. Make sure you add some personal touches. Humor often helps.

– Too Much Hype: Using social media shouldn’t be about blatantly selling a business. It’s about making connections and creating credibility so that people will like you and trust you and eventually want to buy from you. Use it to interact and meet new people – don’t get overly promotional.

– Not Enough Fresh Content: Engaging others through social media needs to be an ongoing, frequent process. You can’t just build a profile and let it sit idle. Preferably you want to be refreshing your content regularly (daily, if possible) so people come back for more.

There it is, number four, hands up. Guilty as charged, and the stats prove it, readership drops off if you don’t keep moving on.

Recently I have been given the same advice by a couple of professionals. Bodie and Doyle? Nope, Accountant and Solicitor. The advice?

Do as I say, not as I do…

Hey Bright Spark Twitter can add value to your business

twitter-logoI recently shared the experience of the Brit Awards with a number of people on Twitter including Cheryl Kerl. Now, I would like to make it clear, I am not knocking the Brits, Zeberdizzie and Florence (all a bit Magic Roundabout?) were great etc… But, I am happy to share the funny side and am a little intrigued to be doing it with others who I have never met.

Some time ago whilst working in a Pupil Referral Unit I, along with the deputy head teacher, Googled ‘LOL’. Shameful but true, we were trying to decipher a bullying letter that was thrown in the bin. On the evening of the Brits I can genuinely say that I did LOL on a number of occasions. For me this is one level that Twitter works, just a bit of fun, Mr Brydon, just a bit of fun.

Hei an Ah wasn’t meimin eitha. It’s them new TVs that yiz have. They sort uv make the pickchaz jorky leike man pet an that. Cheryl Kerl

Ah’m ganna sack mei horstyleist t’neet! Coz wei didden Ah get a well mentil horsteel leike Ladee Gawgaw and Lily Allen’s got? Cheryl Kerl

The day after the dialogue continued on Facebook. A friend commented that she didn’t get the British love of the ‘simeon one’. I at once knew that she was referring to ‘he who nods to camera with furled eyebrows’. My what a Facebook onslaught this opened up from offended fans.

Twitter adding value to your business

However if you choose Twitter can add value to your business. Recently attention has been drawn to the potential security risks of Twitter with the Please Rob Me site. I suspect caution rather than fear is the best response here but the simple point is that these micro blogs are searchable, and they can and do get searched.

Last week I attended a local networking group. I was invited to attend because one of the group’s active members had read my tweets and as a result looked at this blog. She messaged me directly through Twitter and commented how she thought that the down to earth approach was what the group were looking for. This has to be seen as a result even though initially the contact presented opportunities rather than confirmed business.

Techserv HS_4000 Plasma Cutter

Techserv HS_4000 Plasma Cutter

This weekend I uploaded a website for Techserv, a CNC Plasma company in Yorkshire. The site was uploaded on Saturday, I have included a twitter feed and within a day Techserv’s Twitter feed was being followed by CNCInformation. Again this has to be seen as an opportunity. Techserv trade globally, they have a machine suitable for the education market and CNCInformation are discussing amongst other topics, CNC in education.

I still get a bit knocked out by this technology. It genuinely excites me that within a matter of hours, someone has offered some sort of response to a new website and that the response came to the customer.

I realise though that for many this is all a bit difficult to buy into. However if one looks at it as a new ingredient that is part of the mix, adding too rather than replacing then it becomes easier to understand. In an ideal world we would open our metaphorical doors and wait for the customers to come to us. I believe that Social Networking can help guide people to your open doors.