Exeter

Holiday Website for Hazelwood Park in South Devon

Exeter based Design Credo have just helped Hazelwood Holiday Park launch their new WordPress based website and it seems to have hit the ground running,

The hits have gone massive now and the brochure requests have gone mad too. We don’t normally get this many. Juliet Chenery - Hazelwood Director

Employing the re-worked visual branding developed by us and previously used in the company brochure, the new WordPress website now completes the family.

Why WordPress?

Hazelwood’s previous website was self-developed. Design Credo sought to build on the strengths of the existing site whilst making improvements including,

  • Stronger and more appropriate visual branding
  • Simplified navigation
  • More prominent routes to the booking system
  • Ease of use for the team at Hazelwood

By setting up the site well for them, the team Hazelwood are able to make maximum change for minimum input. The news section is used to update the site with regular categorised updates which then get filtered and also appear on the relevant pages throughout the site. Further to this the news can be relayed via Twitter and Facebook both of which employ graphics provided by Design Credo. Of course by design WordPress is very ‘pushy’ and offers tremendously quick response times to appear on Google searches. There is little point in late news.

User Friendly is a Must!

Hazelwood Holiday (Devon) website by Design Credo of Exeter

At Design Credo we have regularly met clients who have purchased website with content management systems that they quite simply cannot use resulting in a static websites that never get updated.

We feel that WordPress offers a user friendly interface. As part of the process Design Credo coach their customers in the WordPress platform and after the site-launch offer ongoing support. However in this instance the proof of the pudding was when the customer commented that we ‘hadn’t noticed the new pages (that they had created).’ A number of the pages on the site including the pricing page were created by Juliet Chenery without any input from Design Credo, and this is our desired end-game, the customer taking ownership of the site. Ultimately the site belongs to the customer not us.

As part of the launch of the site Design Credo have provided suitable re-directs to ensure that previous Google search listing are not wasted. In addition we advise on how to get the maximum SEO benefit from appropriate page post writing. Hopefully we can save money on the Ad Word spend too.

I guess the bottom line is that we view a website as a machine that should work for you.


Update

It’s always nice when people say nice things about you;

Hazelwood Holiday Park has worked with Andrew over the last year redesigning our print and web media. A website redesign is what we required but it soon became apparent that our image needed an update. We are extremely happy with the results – our new logo, corporate stationery, brochure and website. Within hours our new website was out performing the previous one with more brochure requests in a day than we used to have in a week. We have full control over the content of our new wordpress website including a blog which helps with our social media posts.
Juliet Chenery – Hazelwood Director

New Bond St, London

New Bond St, London photographed by Andrew Butler

New Bond St, London photographed by Andrew Butler

An observed scene from earlier, I know none of those present.

Leica M9, Summilux 50mm

Exe Estuary at Topsham photographed by Andrew Butler

Exe Estuary at Topsham photographed by Andrew Butler

Exe Estuary at Topsham photographed by Andrew Butler

Leica M9 Summilux 50mm

The Goat Walk: Topsham, Devon

The Goat Walk, Topsham, photographed by Andrew Butler

I went for a walk.

The Goat Walk, Topsham, photographed by Andrew Butler

Leica M9 50mm Summilux

This is Where I Live

Exe estuary at Topsham photographed by Andrew Butler

Exe estuary at Topsham photographed by Andrew Butler

Leica M9, Summilux 50mm

MCN Use Kevils Photos by Design Credo of Exeter

Motor Cycle News, Kevils feature, photographed by Andrew Butler

Motorcycle News Use Kevils photos photographed by Andrew Butler for Design Credo of Exeter. Is this the ultimate freebee or just stringing it all together?

OK, here’s the story. I like motorbikes, I like riding them and, I like photographing them. I could simplify this to ‘that’s what I do.’

I have already mentioned some of this here. No, the story I want to touch on is how all this online stuff can work.

Consider,

 

  • I photograph a bike and post the images on the DesignCredo blog
  • Kevil’s link it to their Facebook page
  • My blog gets several hundred hits via Kevil’s Facebook within a day or two
  • Motorcycle News (MCN) call Kevil’s up with an idea for a feature
  • Editor of MCN phone me to ask to use the images (I assume this is someone joking with me)
  • MCN publishes Kevil’s feature (100,000 ABC circulation)
  • Facebook and blog get yet more hits
  • I found Kevils through eBay and Facebook
  • Kevil’s didn’t have to pay for this

 

Emprical Data Supports Hunch (shock-horror)

Sometimes it is hard to point to empirical data but WordPress in particular is great because the built in Stats allow us to see analyse traffic that has come to a site. We can see what posts get visited most and what sites people have been referred from (eg Facebook and Tumblr.) It has only been a couple of weeks since these photos have been posted but I can already see that there are quite a few links to the post from people’s sites including Tumblr and niche interest websites. The total number of hits to the Kevil’s post continues to rise daily.

Kevil’s have a product that people want. Design Credo take great bike photos. Between us we have made a bit of noise, for not a lot of effort.

Oh, and yes MCN are paying for the shots.

Footnote


I posted this at 10:13, Tweeted to my account, posted it to Linkedin and Facebook. By 10:32 it had been re-tweeted in Wilkinson Grant’s Daily online news.

At DesignCredo we don’t just make websites or take photographs, we show you how to use them as tools to work for you.

Keep in touch?

We have a new photography site featuring more motoring images here