Alder King and Haarer Goss, joint agents for Tiger Developments have commissioned Exeter based Design Credo to help market their offices to rent in Exeter’s Park5 office campus on the edge of the Sowton Industrial Estate.
This work has now been re-inforced by on street signage and a 40′ billboard on the Sowton services roundabout. The billboard focusses on one of the great selling points of Park5, its superb location, by asking the question, why would anyone choose to sit in rush-hour traffic?
Integrating the various marketing aids the billboard and signage feature QR codes leading to the park5.co.uk website, which ultimately links to the joint agent’s websites as well as the sales brochure.
The thrust of the approach is to make it as easy as possible for potential customers to get quality information as quickly as possible, QR codes are just one part of the picture but an important link between very different media.