Campaign

Getting Your WordPress Blog Seen by Google


This is a development of the reply that I made the other day about getting a good Google response to your blog.

Search Engine Marketing is a must if you are to going to get people to view any website. Nowadays everyone seems to be an SEO specialist, at least they do in Exeter and Devon, I imagine it is the same throughout he UK.

I am more aware of the abilities of WordPress than other blogging platforms so this is what I will use as my reference point. I have to say that I am totally enamoured with WordPress, I think it is great, but first a bit of general knowledge.

WordPress comes in two distinct flavours

  1. .com Most people start with a free WordPress blog which you can start straight away and I would recommend you to go and sign up. If you blog a for a while and chose to migrate to self-hosted this can be easily done.
  2. .org If you have access to hosting then self-hosted blogs open up a world of possibilities. You will need hosting with a database which is necessary to store all of the posts, images, comments and information about the site. My hosting supplier now throws one in with even the starter hosting package. You don’t really need to understand about databases (MySQL) but it can be quite interesting looking around, seeing how all of the data and information is organised.

WordPress can be thought of as a modular entity.

  1. Core
    The site itself, everything that is needed to make it work. This includes a user friendly interface that will allow you to update the site without knowing about web deign.
  2. Themes
    There are a huge number of available themes that make the basic WP blog look different (1 column, 2 column, colours styling etc.)
  3. Plugins
    These add to the functionality of the blog, they make it do more things, (display images in galleries, add contact forms, etc. )

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Exeter SEO helps men from t’North

Although based in Exeter (sorry Topsham), DesignCredo are getting great SEO results for their northern customers.
Techserv, the plasma cutting machine company from West Yorkshire continue to get good Google results with their new website designed by Design Credo.

Mike Cowley of Techserv says:

Good to note that if I search for plasma machine in the uk we are number 1 and number 6 everywhere else

Techserv have previously used paid campaigns to improve SEO (search engine optimisation), but with Design Credo we are looking at ‘organic marketing’, basically, ensuring great search results through good website design.

Techserv website

Techserv website

Through ensuring appropriate page design and content DesignCredo create websites that perform for our clients. Techserv has a machine suitable for schools and colleges, so it is sensible SEO practice to ensure that a Google search of ‘plasma+cutter+education’ will put Techserv on the front page. This of course is what happens, currently they are top of the page which is an added bonus.

All round we are pleased to report that even in these early weeks the Techserv site is producing the goods, there have been a number of solid sales enquiries through the site and this is what it is all about.

The Robinhood Tax campaign for a new deal between banks and society

The Robin Hood Tax campaign is a movement bringing together dozens of organisations that work to reduce poverty in the UK and overseas, and campaign to tackle climate change. They have come together during the economic crisis to campaign for a new deal between banks and society.

More info here