Search Engine Marketing is a must if you are to going to get people to view any website. Nowadays everyone seems to be an SEO specialist, at least they do in Exeter and Devon, I imagine it is the same throughout he UK.
I am more aware of the abilities of WordPress than other blogging platforms so this is what I will use as my reference point. I have to say that I am totally enamoured with WordPress, I think it is great, but first a bit of general knowledge.
WordPress comes in two distinct flavours
- .com Most people start with a free WordPress blog which you can start straight away and I would recommend you to go and sign up. If you blog a for a while and chose to migrate to self-hosted this can be easily done.
- .org If you have access to hosting then self-hosted blogs open up a world of possibilities. You will need hosting with a database which is necessary to store all of the posts, images, comments and information about the site. My hosting supplier now throws one in with even the starter hosting package. You don’t really need to understand about databases (MySQL) but it can be quite interesting looking around, seeing how all of the data and information is organised.
WordPress can be thought of as a modular entity.
The site itself, everything that is needed to make it work. This includes a user friendly interface that will allow you to update the site without knowing about web deign.
There are a huge number of available themes that make the basic WP blog look different (1 column, 2 column, colours styling etc.)
These add to the functionality of the blog, they make it do more things, (display images in galleries, add contact forms, etc. )