Hazelwood Holiday Park Logo & Branding By Exeter’s Design Credo

South Devon’s Hazelwood Holiday Park have commissioned Design Credo to develop a new visual brand and logo.

This new look will be applied to standard printed business materials such as letterheads and compliments slips as well as brochures and flyers. In addition to this the design will be applied to signage around the South Devon holiday park.

The design is an evolution of the existing brand and has been created with ease of use and consistency across various types of media in mind. The new look is currently being implemented across digital media and communication as well as signage throughout Hazelwood’s quality holiday park. In addition to this specific logo forms have been developed for Hazelwood’s Facebook and Twitter pages.

Rather than ‘re-invent the wheel’ Design Credo chose to refine and simply the elements of the existing brand whilst adding new secondary aspects to communicate the fun of a Devon holiday.

Hazelwood Holiday Park Logo & Branding

Protect Your Brand, Look After Your Domain Name

Dot Cotton isn't a valid domain

We’ve all done it, it’s not big, not clever. Even I have on one occasion lost my domain name. How does this happen and how can we protect against it?

Domain Types

Domain names come in different flavours. Most people know think of .com as the web domain. This “top level domain” is available for everyone and is a valid choice for a commercial organisation. Clearly within the UK a is a valid alternative and generally a little cheaper. This country code top-level domain is one that will locate your business to your country. Sometimes it is worth considering whether your trade will be primarily UK based or international before purchasing domains. Whatever it will be worth ring-fencing the alternatives.

In the past business names were frequently arrived at by an accountant purchasing an ‘off the shelf’ company. Thankfully this practice is now much less prevalent. Ideally the company name should say something about the company and there should be a ‘fit’ between what the company does and what it is called. Death Star Skin Treatment Remedies is hardly going to work is it? A bit like naming a sports car company after someone who’s called Trevor? What, they did…?
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I have previously banged on about SAABs here and mentioned by feelings about the awful Cadillac/SAAB.

Anyway a quick reminder of the Aero X (2006)

“This study shows how the strength of the Saab brand heritage can inspire bold, innovative design,” said Bryan Nesbitt, the Executive Director of GM Design Europe. “As we move forward with new Saab product, we will remain focused on carefully cultivating this brand equity in the context of Scandinavian design values.”
“This concept shows the exciting possibilities that are open to us as we evolve a more progressive design language for the Saab brand,” says Jan Ã…ke Jonsson, Saab’s Managing Director. “Our designers, engineers and marketers in Sweden are ideally placed to nurture and communicate the unique DNA of the Saab brand. Their work will ensure that future product proposals express core qualities, such as progressive design, sporty performance and emotional functionality, in a way that is specific to Saab.”

SAAB Aero X microsite