Working on behalf of Yorkshire’s Techserv Cutting Systems, Exeter based Design Credo have created a brand for a range of newly developed machines.

More Than a Logo

The scope of the project extended beyond simple graphic design and logo design. Design Credo initially advised on product names creating a ‘brand-family’. Part of this advice extended to researching suitable domain names.

The rationale behind the logo design was to create a simple clear design that would communicate the accuracy and quality of the Techserv products. The logos were designed using simple geometric shapes with reference to the letters a&j, p&j, r&j.

Techserv have already commissioned Design Credo to photograph the first of these machines.

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Mike Cowley of Techserv says:

Good to note that if I search for plasma machine in the uk we are number 1 and number 6 everywhere else

Techserv have previously used paid campaigns to improve SEO (search engine optimisation), but with Design Credo we are looking at ‘organic marketing’, basically, ensuring great search results through good website design.

Techserv website

Through ensuring appropriate page design and content DesignCredo create websites that perform for our clients. Techserv has a machine suitable for schools and colleges, so it is sensible SEO practice to ensure that a Google search of ‘plasma+cutter+education’ will put Techserv on the front page. This of course is what happens, currently they are top of the page which is an added bonus.

All round we are pleased to report that even in these early weeks the Techserv site is producing the goods, there have been a number of solid sales enquiries through the site and this is what it is all about.

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Spark Plasma Cutter

This plasma cutter is a great machine, an ideal way to deliver ICT Control education as well as being an ideal Technology department tool and is finding its way into many schools as well as FE and HE facilities.

Yorkshire based Techserv looked to Design Credo to update their website. As well as updating the site-design we have looked at the search-ability of the site in particular the way that keywords are employed throughout the site.

Further to this we have taken an overview of the existing online activities that Techserv are involved in and are looking at ways that this can be united and improved.

Techserv Twitter

Techserv are also using social networking on their website. This allows rapid updates and exchanges of information, within hours of the site being uploaded Techserv was being followed by people with CNC interests

As if that isn’t enough good news we are pleased to hear that they have received a quote request for a plasma cutting machine through the website form, within a week of the site being uploaded

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Some time ago whilst working in a Pupil Referral Unit I, along with the deputy head teacher, Googled ‘LOL’. Shameful but true, we were trying to decipher a bullying letter that was thrown in the bin. On the evening of the Brits I can genuinely say that I did LOL on a number of occasions. For me this is one level that Twitter works, just a bit of fun, Mr Brydon, just a bit of fun.

Hei an Ah wasn’t meimin eitha. It’s them new TVs that yiz have. They sort uv make the pickchaz jorky leike man pet an that. Cheryl Kerl

Ah’m ganna sack mei horstyleist t’neet! Coz wei didden Ah get a well mentil horsteel leike Ladee Gawgaw and Lily Allen’s got? Cheryl Kerl

The day after the dialogue continued on Facebook. A friend commented that she didn’t get the British love of the ‘simeon one’. I at once knew that she was referring to ‘he who nods to camera with furled eyebrows’. My what a Facebook onslaught this opened up from offended fans.

Twitter adding value to your business

However if you choose Twitter can add value to your business. Recently attention has been drawn to the potential security risks of Twitter with the Please Rob Me site. I suspect caution rather than fear is the best response here but the simple point is that these micro blogs are searchable, and they can and do get searched.

Last week I attended a local networking group. I was invited to attend because one of the group’s active members had read my tweets and as a result looked at this blog. She messaged me directly through Twitter and commented how she thought that the down to earth approach was what the group were looking for. This has to be seen as a result even though initially the contact presented opportunities rather than confirmed business.

Techserv HS_4000 Plasma Cutter

I still get a bit knocked out by this technology. It genuinely excites me that within a matter of hours, someone has offered some sort of response to a new website and that the response came to the customer.

I realise though that for many this is all a bit difficult to buy into. However if one looks at it as a new ingredient that is part of the mix, adding too rather than replacing then it becomes easier to understand. In an ideal world we would open our metaphorical doors and wait for the customers to come to us. I believe that Social Networking can help guide people to your open doors.

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