Let’s start with the disclaimer. I am not in favour of a single company, service, product, whatever, dominating the scene.

Now to the ‘but’.

But Google is a very good search engine. I don’t like the fact that it inflates my rankings if I search whilst logged on to my Google account, but I love the fact that this post will appear on Google almost immediately. I realise that part of that process is due to WordPress and its plugins, but quite simply it suits my needs and my customers’ too.

Sarah Treble’s New Website

Exeter’s Design Credo have recently created a website for Sarah Treble, the renowned wedding dress designer now based in the South West. Whilst Sarah already had a website it wasn’t performing well particularly with search engines,

“I can’t even find myself unless I put my name in.”

Well, we are both extremely pleased with the results. Almost overnight Sarah’s ranking for key search terms improved with key phrases such as “bespoke dresses devon” putting Sarah at position two on the front page of Google. Removing Devon from the search string “bespoke dresses” still delivers a respectable third page Google result.

Somewhat surprisingly (for me anyway) “treble” returns a position two result on the front page of Google.

So how do we know this?

Firstly we make an educated guess about what terms people might use to search. We then reverse search and see how we do.

However Google provides some pretty good free tools help to collect and analyse useful SEO data. These tools not unsurprisingly are known as Webmaster Tools.

What these tools do is to allow us to see what keywords people may be using to search for our site. Sometimes there are some surprises such as ‘treble’. More surprisingly the observant may have noticed that ‘trebble’ appears on the list and searching for ‘trebble’ Google prompts us for a miss-spell.

The webmaster tools goes beyond simple keyword analysis though. It enables us to check the site’s HTML and allows us to see whether the SEO aids such as meta descriptions and page titles are all correctly added.

This is all free, you can do it yourself, but at DesignCredo it is very much all part of the Website Design Package that we offer to our customers

Communication is the word, yes communication. It all goes horribly wrong sometimes.

I am a slow speaker, I know I am but once many years ago this was really brought into focus when I was trying to teach a friend how to ride a drop handlebar bicycle. She fell off at the point that I had said “take your hands off the lower part of the handlebars” and never got to hear me say “slowly, one at a time and move them to the top of the bars”. She survived (we didn’t). The point was that the communication clearly failed.

Why Mining

Frequently I hear people say things like “I need a website” or “I need an A4 brochure”. Rather foolishly some might say, I usually engage in a bit of Why-Mining by asking “why?”

To aid communication the emphasis is on the why not the mining. Why-mining is an effective although slightly annoying tool. Quite simply people frequently tend to already hold many of the answers that they seek, they just need someone to stand in front of them and ask them “why?”

“I need a four page A4 brochure”
“Why?”
“Because my competitor has one”
“Why does it need to be A4?”
“Because thats what they always are?
“Why do you need four pages?”
“Dunno”

Eventually you will get to bedrock and even if this bedrock is “I don’t know”, that will be a good place to start.

The bottom line is that what we at DesignCredo are trying to find out is what is the customer’s story, the unique thing that they are trying to communicate to others.

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Exeter design company Design Credo is extremely pleased with the initial performance of the WordPress website that they have created on behalf of Topsham’s Nest interiors. The site has well and truly hit the ground running with large numbers of visitors already viewing the site on a daily basis.

The built-in capabilities of this WordPress site enable us to see that within days of going live the site is getting extremely good viewing figures. This is like having hundreds of extra people looking around the shop on a daily basis.

The website is based on the WordPress platform but has been designed to give a strong visual appeal. DesignCredo have undertaken photography for Nest Interiors to strengthen their existing stock of images. The site aims to capture and convey the rich visual appeal of the Nest Interiors shop.

Great SEO results

A great website is of little value unless it can be found. Of course searching on the company’s name puts it top but more relevant search strings such as ‘new + england + style + furniture + devon’ perform extremely well, less than a week from the site being live. Further to this simple search strings such as “Lexington + Devon” provide first page Google results with more detailed searches such as “Lexington + Chesapeake + Cushion” giving a position 1 on a worldwide Google search.

This is extremely important for a company selling quality brand items such as those from Lexington. Putting it simply Nest interiors although based in Topsham near Exeter in the South-West of England are able to create national and international interest.

Add to this the inclusion of PubSubHubbub technology to ensure almost immediate submission of website developments to Google and we have a very search engine friendly site.

However, this is just the start. Design Credo will use various collectable data to monitor where site-traffic comes from and will continue to develop content that will create a good hit with Google searches.

OK so I have spent a lot of time talking about search engine marketing and its various aspects. However this is all of limited use unless we understand the value and importance of text, particularly keywords.

Let me make it clear from the start when I say keywords, I am referring to text that appears in the

1. Page Titles (Meta Tag)
2. H1 tags
3. Body text (in particular text toward the page top)
4. Meta Tag Keywords
5. Meta Tag Descriptions

At Design Credo we have a number of hats available to wear, graphic design, photography, website design and of increasingly greater prominence SEO or search engine optimisation particularly for companies in Exeter, Devon and the South West. So, when we write for our own websites we need to mention these creative skills.

In essence we are trying to pre-judge what our potential clients might type on when using a search engine, particularly Google, when looking to access the services that we provide. Google still has the strongest market share but this doesn’t mean that we are oblivious to the likes of Bing and Yahoo though.
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Geeks Get Funny

An overview of PubSubHubbub, a simple, open, web-hook-based pubsub protocol & open source reference implementation. Brett Slatkin and Brad Fitzpatrick demonstrate what PubSubHubbub is and how it works. For more information, visit pubsubhubbub.googlecode.com.

This is a genuinely amusing video explaining some incredibly useful technology.

PS: OK, cut to the chase. I have published this article 4 minutes ago and I can reverse search it on Google…nuff said?

PubSubHubbub What it is, how it works | Design Credo’s WordPress …

23:2210 Apr 2010 …

An overview of PubSubHubbub, a simple, open, web-hook-based pubsub protocol & open source reference implementation.

designcredo.co.uk/…/what-is-pubsubhubbub/?…pubsubhubbub – 6 minutes ago

(It took two minutes to write this)

PPS: In addition if I Google ‘PubSubHubbub + exeter’ Design Credo is numero-uno. This is hopefully getting the point across that Google rank and organic search engine marketing is far from static. The background conditions are constantly changing, the challenge is to make best advantage of it.

This is a development of the reply that I made the other day about getting a good Google response to your blog.

Search Engine Marketing is a must if you are to going to get people to view any website. Nowadays everyone seems to be an SEO specialist, at least they do in Exeter and Devon, I imagine it is the same throughout he UK.

I am more aware of the abilities of WordPress than other blogging platforms so this is what I will use as my reference point. I have to say that I am totally enamoured with WordPress, I think it is great, but first a bit of general knowledge.

WordPress comes in two distinct flavours

1. .com Most people start with a free WordPress blog which you can start straight away and I would recommend you to go and sign up. If you blog a for a while and chose to migrate to self-hosted this can be easily done.
2. .org If you have access to hosting then self-hosted blogs open up a world of possibilities. You will need hosting with a database which is necessary to store all of the posts, images, comments and information about the site. My hosting supplier now throws one in with even the starter hosting package. You don’t really need to understand about databases (MySQL) but it can be quite interesting looking around, seeing how all of the data and information is organised.

WordPress can be thought of as a modular entity.

1. Core
   The site itself, everything that is needed to make it work. This includes a user friendly interface that will allow you to update the site without knowing about web deign.
2. Themes
   There are a huge number of available themes that make the basic WP blog look different (1 column, 2 column, colours styling etc.)
3. Plugins
   These add to the functionality of the blog, they make it do more things, (display images in galleries, add contact forms, etc. )

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Although based in Exeter (sorry Topsham), DesignCredo are getting great SEO results for their northern customers.
Techserv, the plasma cutting machine company from West Yorkshire continue to get good Google results with their new website designed by Design Credo.

Mike Cowley of Techserv says:

Good to note that if I search for plasma machine in the uk we are number 1 and number 6 everywhere else

Techserv have previously used paid campaigns to improve SEO (search engine optimisation), but with Design Credo we are looking at ‘organic marketing’, basically, ensuring great search results through good website design.

Through ensuring appropriate page design and content DesignCredo create websites that perform for our clients. Techserv has a machine suitable for schools and colleges, so it is sensible SEO practice to ensure that a Google search of ‘plasma+cutter+education’ will put Techserv on the front page. This of course is what happens, currently they are top of the page which is an added bonus.

All round we are pleased to report that even in these early weeks the Techserv site is producing the goods, there have been a number of solid sales enquiries through the site and this is what it is all about.

Share this is great but could anyone answer this?

In this WordPress blog I use the “Share This” plugin on. However I have noticed that if I put SEO in the blog title the Share This button doesn’t work, see;

http://designcredo.co.uk/sites/wordpress/2010/03/06/seo-test/ (SEO in the title),

and

http://designcredo.co.uk/sites/wordpress/2010/03/06/abs-test/ (Exactly the same post with ABS replacing SEO in the title)

Is there an innocent reason for this?

Exeter SEO company masscommunication company say;

Search engine optimisation will make your website work for you by improving your Google search page position and rank.

If you are in Exeter or Devon call us, we get great first page results.

We at Design Credo say, happy new logo…

‘Plasma cutting education’ or ‘Plasma cutter education’ is getting great Google results within a couple of weeks of their new website being uploaded by Design Credo. Subsitute school for education and the results will be similar, Techserv is tops on the UK Google search.

This plasma cutter is a great machine, an ideal way to deliver ICT Control education as well as being an ideal Technology department tool and is finding its way into many schools as well as FE and HE facilities.

Yorkshire based Techserv looked to Design Credo to update their website. As well as updating the site-design we have looked at the search-ability of the site in particular the way that keywords are employed throughout the site.

Further to this we have taken an overview of the existing online activities that Techserv are involved in and are looking at ways that this can be united and improved.

Techserv Twitter

Techserv are also using social networking on their website. This allows rapid updates and exchanges of information, within hours of the site being uploaded Techserv was being followed by people with CNC interests

As if that isn’t enough good news we are pleased to hear that they have received a quote request for a plasma cutting machine through the website form, within a week of the site being uploaded