The Germans call it einmaligkeit, meaning that there is only one best instance in life when any particular photo can be made. In English we call it the decisive moment. In any language it means that your camera needs to fall away from your consciousness so that you can concentrate on your subject and capture that one moment in all eternity, for an eternity, and not be off dicking around looking for some lost menu item somewhere. If you miss the moment, it’s gone forever. The Leica photographer never misses his moment because his camera doesn’t weigh him down, doesn’t try to confuse him, and never gets in his way.

Ken Rockwell

Just reminded myself of one of the old ones, the Rollieflex. There was a simplicity to these cameras that still appeals to this day, and also a certain beauty (to my eyes anyway).

Currently I am experiencing a strong desire to do some photography, just for the sake of it and to be honest ideally it would be using a camera something like this, or a Leica maybe. Simple mechanical, silent and strong. Quality whichever way you look at it.

website
explanation

Exeter based Design Credo have created a new mini website to promote the superb office space available for rent at Renslade House, Exe Bridges in central Exeter.

Renslade House has recently benefitted from a refurbishment which is echoed by the new “Podium” brand design by Design Credo. This brand has already been applied to the recent brochure that we have designed for Renslade House. DesignCredo have also undertaken the location photography for this project.

Companies involved in the overall project include Urbina, Turner Locker and Alder King.

The website is a quick loading liquid design based on a Matthew James Taylor layout. This fluid structure is quick to load and is tried and tested on the troublesome IE6 browser. In addition code is structured to allow content important for SEO to appear towards the top of the page.

Search Engine Optimisation is of vital importance to any site. In a competitive market a site that can be found by search engines will ultimately reap dividends.

Working on behalf of Yorkshire’s Techserv Cutting Systems, Exeter based Design Credo have created a brand for a range of newly developed machines.

More Than a Logo

The scope of the project extended beyond simple graphic design and logo design. Design Credo initially advised on product names creating a ‘brand-family’. Part of this advice extended to researching suitable domain names.

The rationale behind the logo design was to create a simple clear design that would communicate the accuracy and quality of the Techserv products. The logos were designed using simple geometric shapes with reference to the letters a&j, p&j, r&j.

Techserv have already commissioned Design Credo to photograph the first of these machines.

Sunny Summer

No real reason for posting this other than I like it. I took the photo yesterday for a customer in Topsham as part of an ongoing website development.

So there it is, a sunny hat on a sunny day.

Exeter graphic design company Design Credo have produced a new brochure for the Podium @ Renslade House, the commercial office facility near Exe Bridges at the heart of Exeter.

Working on behalf of Turner-Locker the Exeter based commercial property agency, Alder King and Urbina the project has so far included photography, branding and graphic design.

Renslade House offers a prime office location with excellent location and varied transport options. the building has benefitted from recent refurbishments and offers great possibilities for a wide range of organisations. Renslade House already has a number of high profile occupants.
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