Communication is the word, yes communication. It all goes horribly wrong sometimes.

I am a slow speaker, I know I am but once many years ago this was really brought into focus when I was trying to teach a friend how to ride a drop handlebar bicycle. She fell off at the point that I had said “take your hands off the lower part of the handlebars” and never got to hear me say “slowly, one at a time and move them to the top of the bars”. She survived (we didn’t). The point was that the communication clearly failed.

Why Mining

Frequently I hear people say things like “I need a website” or “I need an A4 brochure”. Rather foolishly some might say, I usually engage in a bit of Why-Mining by asking “why?”

To aid communication the emphasis is on the why not the mining. Why-mining is an effective although slightly annoying tool. Quite simply people frequently tend to already hold many of the answers that they seek, they just need someone to stand in front of them and ask them “why?”

“I need a four page A4 brochure”
“Why?”
“Because my competitor has one”
“Why does it need to be A4?”
“Because thats what they always are?
“Why do you need four pages?”
“Dunno”

Eventually you will get to bedrock and even if this bedrock is “I don’t know”, that will be a good place to start.

The bottom line is that what we at DesignCredo are trying to find out is what is the customer’s story, the unique thing that they are trying to communicate to others.

there's more to read

Design can take various forms and the often quoted “Form Follows Function” will probably always be a good start to any great design.

Recently I posted some images of the Snaefell. Personally, if the donor Laverda was on the forecourt next to the derivative I would be on two wheels every time. However I might just be found revving the engine and listening to it. This is the point where discussion could deviate to the relative aural delights of the 120° and 180° cranks, but it won’t. Suffice it to say that I am pleased that Snaefells exist

John T Overlander

At the weekend I witnessed the John T Overlander, a bespoke motorbike with a different focus, to travel around the world. John T explained to me that the bike had indeed travelled this journey, in effect 5 times.

Built for Simon Milward’s Millennium Ride the bike still continues to attract attention both for it and Motorcycle Outreach.

On first sight the Overlander is a total shed of a machine, however closer inspection reveals a huge amount of thought in particular the pannier system linked and damped with a steering damper and the dual height suspension. More of this machine can be found here.

Suffice it to say that bikes like this are never going to be things of beauty, they are things of purpose, a true expression of Form Follows Function.