The Finishing Touches are being applied to Sarah Treble’s new website.

Working closely with Sarah Treble, Exeter based DesignCredo have created a clean and minimal website design with space to allow the images of Sarah’s stunning creative work to be enjoyed. The website implements the new brand designed for Sarah by DesignCredo.

The website will develop and change with news, reports and images of beautiful new bespoke bridal and couture wear combining innovative design with impeccable craftsmanship and attention to detail.

Highly Functional and Great SEO Abilities

Based on the WordPress platform the site is nearly finished and almost begun. What we mean by this is that the launch of a site such as this is the starting point for further developments.

As well as looking great the site combines PubSubHubbub technology as well as high levels of SEO to make the website perform well on search engines such as Google. Add to this automatic backups and you have a robust site that performs well all round.

Communication is the word, yes communication. It all goes horribly wrong sometimes.

I am a slow speaker, I know I am but once many years ago this was really brought into focus when I was trying to teach a friend how to ride a drop handlebar bicycle. She fell off at the point that I had said “take your hands off the lower part of the handlebars” and never got to hear me say “slowly, one at a time and move them to the top of the bars”. She survived (we didn’t). The point was that the communication clearly failed.

Why Mining

Frequently I hear people say things like “I need a website” or “I need an A4 brochure”. Rather foolishly some might say, I usually engage in a bit of Why-Mining by asking “why?”

To aid communication the emphasis is on the why not the mining. Why-mining is an effective although slightly annoying tool. Quite simply people frequently tend to already hold many of the answers that they seek, they just need someone to stand in front of them and ask them “why?”

“I need a four page A4 brochure”
“Why?”
“Because my competitor has one”
“Why does it need to be A4?”
“Because thats what they always are?
“Why do you need four pages?”
“Dunno”

Eventually you will get to bedrock and even if this bedrock is “I don’t know”, that will be a good place to start.

The bottom line is that what we at DesignCredo are trying to find out is what is the customer’s story, the unique thing that they are trying to communicate to others.

there's more to read

Exeter design company Design Credo is extremely pleased with the initial performance of the WordPress website that they have created on behalf of Topsham’s Nest interiors. The site has well and truly hit the ground running with large numbers of visitors already viewing the site on a daily basis.

The built-in capabilities of this WordPress site enable us to see that within days of going live the site is getting extremely good viewing figures. This is like having hundreds of extra people looking around the shop on a daily basis.

The website is based on the WordPress platform but has been designed to give a strong visual appeal. DesignCredo have undertaken photography for Nest Interiors to strengthen their existing stock of images. The site aims to capture and convey the rich visual appeal of the Nest Interiors shop.

Great SEO results

A great website is of little value unless it can be found. Of course searching on the company’s name puts it top but more relevant search strings such as ‘new + england + style + furniture + devon’ perform extremely well, less than a week from the site being live. Further to this simple search strings such as “Lexington + Devon” provide first page Google results with more detailed searches such as “Lexington + Chesapeake + Cushion” giving a position 1 on a worldwide Google search.

This is extremely important for a company selling quality brand items such as those from Lexington. Putting it simply Nest interiors although based in Topsham near Exeter in the South-West of England are able to create national and international interest.

Add to this the inclusion of PubSubHubbub technology to ensure almost immediate submission of website developments to Google and we have a very search engine friendly site.

However, this is just the start. Design Credo will use various collectable data to monitor where site-traffic comes from and will continue to develop content that will create a good hit with Google searches.

Geeks Get Funny

An overview of PubSubHubbub, a simple, open, web-hook-based pubsub protocol & open source reference implementation. Brett Slatkin and Brad Fitzpatrick demonstrate what PubSubHubbub is and how it works. For more information, visit pubsubhubbub.googlecode.com.

This is a genuinely amusing video explaining some incredibly useful technology.

PS: OK, cut to the chase. I have published this article 4 minutes ago and I can reverse search it on Google…nuff said?

PubSubHubbub What it is, how it works | Design Credo’s WordPress …

23:2210 Apr 2010 …

An overview of PubSubHubbub, a simple, open, web-hook-based pubsub protocol & open source reference implementation.

designcredo.co.uk/…/what-is-pubsubhubbub/?…pubsubhubbub – 6 minutes ago

(It took two minutes to write this)

PPS: In addition if I Google ‘PubSubHubbub + exeter’ Design Credo is numero-uno. This is hopefully getting the point across that Google rank and organic search engine marketing is far from static. The background conditions are constantly changing, the challenge is to make best advantage of it.