Share this is great but could anyone answer this?

In this WordPress blog I use the “Share This” plugin on. However I have noticed that if I put SEO in the blog title the Share This button doesn’t work, see;

http://designcredo.co.uk/sites/wordpress/2010/03/06/seo-test/ (SEO in the title),

and

http://designcredo.co.uk/sites/wordpress/2010/03/06/abs-test/ (Exactly the same post with ABS replacing SEO in the title)

Is there an innocent reason for this?

Exeter SEO company masscommunication company say;

Search engine optimisation will make your website work for you by improving your Google search page position and rank.

If you are in Exeter or Devon call us, we get great first page results.

We at Design Credo say, happy new logo…

‘Plasma cutting education’ or ‘Plasma cutter education’ is getting great Google results within a couple of weeks of their new website being uploaded by Design Credo. Subsitute school for education and the results will be similar, Techserv is tops on the UK Google search.

This plasma cutter is a great machine, an ideal way to deliver ICT Control education as well as being an ideal Technology department tool and is finding its way into many schools as well as FE and HE facilities.

Yorkshire based Techserv looked to Design Credo to update their website. As well as updating the site-design we have looked at the search-ability of the site in particular the way that keywords are employed throughout the site.

Further to this we have taken an overview of the existing online activities that Techserv are involved in and are looking at ways that this can be united and improved.

Techserv Twitter

Techserv are also using social networking on their website. This allows rapid updates and exchanges of information, within hours of the site being uploaded Techserv was being followed by people with CNC interests

As if that isn’t enough good news we are pleased to hear that they have received a quote request for a plasma cutting machine through the website form, within a week of the site being uploaded

But just as Google isn’t ready to rest on its laurels, its competitors aren’t ready to concede defeat.

Google’s search algorithm is a work in progress — constantly tweaked and refined to return higher-quality results. Here are some of the most significant additions and adaptations since the dawn of PageRank.

Google’s synonym system understood that a dog was similar to a puppy and that boiling water was hot. But it also concluded that a hot dog was the same as a boiling puppy. The problem was fixed in late 2002 by a breakthrough based on philosopher Ludwig Wittgenstein’s theories about how words are defined by context.

Steven Levy wired.com

An interesting article offering insight into the changing face of search engines.

I recently shared the experience of the Brit Awards with a number of people on Twitter including Cheryl Kerl. Now, I would like to make it clear, I am not knocking the Brits, Zeberdizzie and Florence (all a bit Magic Roundabout?) were great etc… But, I am happy to share the funny side and am a little intrigued to be doing it with others who I have never met.

Some time ago whilst working in a Pupil Referral Unit I, along with the deputy head teacher, Googled ‘LOL’. Shameful but true, we were trying to decipher a bullying letter that was thrown in the bin. On the evening of the Brits I can genuinely say that I did LOL on a number of occasions. For me this is one level that Twitter works, just a bit of fun, Mr Brydon, just a bit of fun.

Hei an Ah wasn’t meimin eitha. It’s them new TVs that yiz have. They sort uv make the pickchaz jorky leike man pet an that. Cheryl Kerl

Ah’m ganna sack mei horstyleist t’neet! Coz wei didden Ah get a well mentil horsteel leike Ladee Gawgaw and Lily Allen’s got? Cheryl Kerl

The day after the dialogue continued on Facebook. A friend commented that she didn’t get the British love of the ’simeon one’. I at once knew that she was referring to ‘he who nods to camera with furled eyebrows’. My what a Facebook onslaught this opened up from offended fans.

Twitter adding value to your business

However if you choose Twitter can add value to your business. Recently attention has been drawn to the potential security risks of Twitter with the Please Rob Me site. I suspect caution rather than fear is the best response here but the simple point is that these micro blogs are searchable, and they can and do get searched.

Last week I attended a local networking group. I was invited to attend because one of the group’s active members had read my tweets and as a result looked at this blog. She messaged me directly through Twitter and commented how she thought that the down to earth approach was what the group were looking for. This has to be seen as a result even though initially the contact presented opportunities rather than confirmed business.

This weekend I uploaded a website for Techserv, a CNC Plasma company in Yorkshire. The site was uploaded on Saturday, I have included a twitter feed and within a day Techserv’s Twitter feed was being followed by CNCInformation. Again this has to be seen as an opportunity. Techserv trade globally, they have a machine suitable for the education market and CNCInformation are discussing amongst other topics, CNC in education.

I still get a bit knocked out by this technology. It genuinely excites me that within a matter of hours, someone has offered some sort of response to a new website and that the response came to the customer.

I realise though that for many this is all a bit difficult to buy into. However if one looks at it as a new ingredient that is part of the mix, adding too rather than replacing then it becomes easier to understand. In an ideal world we would open our metaphorical doors and wait for the customers to come to us. I believe that Social Networking can help guide people to your open doors.

Search Engine Optimisation or SEO brings Beyoncé to Exeter? Yep if you’ve been following so far, “Beyoncé to help in light household duties” now seems to rank in the top three of a Googlé search.

Update – “Beyoncé Exeter” now position 2
Update – Now position 1

Further to this I am eagerly expecting people to fulfil my desires for a Leica M9 and a Colnago Mexico due to similarly high rankings for search strings.

So what’s this all about?

It started as a bit of a joke, I noticed that cigar smoking football players seemed to rank highly as search strings for The Design Credo Wordpress blog (this is not a group that I have previously had an interest in). So checking it out, this was in fact true (by accident) as explained in my earlier post.
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I am not aware of any evidence that Stoneage people sat around waiting for the Online Delivery Van from the supermarket of their choice. In the past if we wanted something we had to physically go and get it. Nowadays thing are different. We can, if we choose, veg in front of the screen and make the goods come to us.

The same goes for news. Yes there is still a town crier in Topsham, where I live, he has a nice little label on the back of his nice little Rover. On Saturday we go to the paper shop because it makes us feel that the weekend is with us. True we could turn the telly on for news, but, now with computers and RSS feeds news can come to us, on demand, in the flavour that we desire.

We also get notification of our friends’ lives to compare, contrast and fret over with Facebook. We get those necessary minute by minute updates via Twitter and interesting oh so essential insights through blogs. We can feed our (British) obsession for the weather and convey our day to day endeavours to the wider world through a fully synched Google-iCal-Nokia-Suite-calendar-widget-thingy.

Then we can sit worrying because we know we have forgotten some aspect of this helpful technology but don’t know which. In the past we worried about the gas or the tap being left on now I suppose it is ‘is my firewall operating?’ We can also add a certain piquancy to our annoyance when the various online alarms start going off just after the meeting that we have just set off for has been cancelled, via text of course.

But all this technology can be useful and fun, it just needs a bit of management and this is where start pages come in.
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Just in case this seems like a load of tosh, as predicted from my last post ‘youtube cigar smoking football players’ now occupies position two in the Google rankings (using the cleared cache and history, not logged on Firefox not Safari search…). This is an overnight increase of four positions.

Good News!

“Man-willing-to-look-after-aston-martin” Is now (overnight) occupying top Google ranking. No replies yet but fingers crossed. Top news though pop-pickers.

Andrew Butler, Design, Photographer, Topsham, Exeter, Devon …

4 Feb 2010 … Andrew Butler a Designer & photographer based in Topsham Exeter Devon. Design Credo, design, photography and SEO for websites, …
designcredo.co.uk/…/man willing to look after aston martin/ – 12 hours ago -

I suspect further lame postings referencing the need for Beyoncé to help in light household duties will not go down well at homé.

Further to my last post about collecting the data, I have just noticed that a particular search string that has led people to this site is ‘youtube cigar smoking football players’. Imagine my surprise?

Sure enough if I throw this string back into Google I find my own site listed at number six.

Andrew Butler, Design, Photography, Topsham, Devon | Design Credo …

Posts Tagged ‘YouTube’ … men and children (v. young) stood in the street trading football cards, cigar smoking men trading post cards. … WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better. …

So there you go, sometimes you don’t get what you expect but clearly I will now have improved the ranking of this search string by referencing it again.

With that in mind then,

Man willing to look after Aston Martin

Man would treasure a Leica M9

Man needs a Colnago Mexico

We ate last night in China-Town in London in The New World, a restaurant that I first went to over 20 years ago. To be honest it hadn’t really changed at all. In fact I ‘m not certain it had even been decorated but that was what I wanted, the food was enjoyable and the service friendly.

When I was first there I was a student. At college we used very early Apple Macs in the labs and the adventurous were word processing their work. There were no mobile phones, no internet, and no email. The Photographer’s Gallery (where I am now) was near Leicester Square, whereas it is now just off Oxford Street.

Walking round London some things change a lot but others seem not to at all. Earlier I had a double expresso in The Bar Italia in Soho. The Gaggia machine was ‘old school’, hand pulled, refreshingly quiet whilst still making exceptional coffee. On the large screen TV, Murray was getting through to the semi-finals in the Australian Open much to the enjoyment of the Italian and Eastern European staff. Take the screen out and the setting would have been difficult to date, maybe the clothes would give the game away.

Some things change, some things stay the same, some things should change, but stay the same.

We Are The People Who Try

I am just coming out of a intense week or so of website building. The customer wanted something a bit different, saw the way the Apple presents previews of images and said I want that. I now know how to make that happen on a website. As Fahti the swimmer says, “we are the people who try”. I can’t think of a period of my life when I have done so much learning, independent learning, the ultimate aim of the education system. The information is out there, accessible (subject to cautious analysing and filtration of course). There is a huge generosity of spirit too, with people wanting to share ideas and knowledge. This is a good thing (I think) but very different to twenty years ago.

The other day I spoke to someone who only recently learnt how to cut and paste on her computer. This may seem strange but she has always used Macs where there is a long history of drag and drop. She has always just pulled what she wanted from one document and dragged it straight on to another. Macs have always had a very visual appeal, there is a strong visual metaphor and I suspect that for this reason they appeal to very different people. I am always surprised when I hear people complain about how difficult macs are to get to grips with, for me at least they seem very intuitive. However when I attended a night class that used the Windows platform I felt like a complete and utter numpty. Whatever though the Mac Vs PC seems to get to peoples’ core.

In my house now I regularly have a number of computers, currently a Mac G3(BW) desktop, a G3 Pismo PowerBook, a G4(DA), a G4 MacMini (my FTP server) and a Unibody MacBook Pro. This tally sometimes swells when two other current MacBooks come to visit as well as my son’s Toshiba PC. Apart from the G3 they all work, the only reason the G3 doesn’t is because I sold the processor. Oh there is one more, maybe the most important, I have an old Dell laptop, with a German keyboard.

So they all work, the ten year old Pismo is used by the children, it’s rather slow now but hey? But what of the Dell, what’s that all about?

Well, I use it to test websites (to destruction). You see, it is old and slow, but uses the much loathed IE6 browser. IE6 is still used by around 10% of users but unfortunately it is no longer compliant with current web standards. This means that in order to get a website to work on this browser designers will have to design in a number of hacks and workarounds. This invariably means that a compromise has to be made either to the visual appeal or the functionality and yes I realise that these two should be inherently linked. So, when it is testing time, yes it is lovely to see how good the site looks on the Mac but unfortunately much as I love them the truth is that Safari accounts for 3.4% of the (browser) market, and as such the hopeless old IE6 with all of its failings will be the window that three times more people will use.

The good news is that 46% of people will use Firefox which is a pretty good browser. Increasingly design companies are dropping support for non-complient browsers. You can get a WordPress plugin to display a large gaudy banner if the viewer is using IE6. Somewhat devilishly this plugin can be set to crash IE6 although I haven’t felt the need to be so annoying on this site.

Some grow old gracefully and get a bit slower with age whereas others get really a little too grumpy for words.

A couple of days after this post the BBC reported that “Google has begun to phase out support for Internet Explorer 6, the browser identified as the weak link in a cyber attack on the search engine.” (more)