Now to the ‘but’.

But Google is a very good search engine. I don’t like the fact that it inflates my rankings if I search whilst logged on to my Google account, but I love the fact that this post will appear on Google almost immediately. I realise that part of that process is due to WordPress and its plugins, but quite simply it suits my needs and my customers’ too.

Sarah Treble’s New Website

Exeter’s Design Credo have recently created a website for Sarah Treble, the renowned wedding dress designer now based in the South West. Whilst Sarah already had a website it wasn’t performing well particularly with search engines,

“I can’t even find myself unless I put my name in.”

Well, we are both extremely pleased with the results. Almost overnight Sarah’s ranking for key search terms improved with key phrases such as “bespoke dresses devon” putting Sarah at position two on the front page of Google. Removing Devon from the search string “bespoke dresses” still delivers a respectable third page Google result.

Somewhat surprisingly (for me anyway) “treble” returns a position two result on the front page of Google.

So how do we know this?

Firstly we make an educated guess about what terms people might use to search. We then reverse search and see how we do.

However Google provides some pretty good free tools help to collect and analyse useful SEO data. These tools not unsurprisingly are known as Webmaster Tools.

What these tools do is to allow us to see what keywords people may be using to search for our site. Sometimes there are some surprises such as ‘treble’. More surprisingly the observant may have noticed that ‘trebble’ appears on the list and searching for ‘trebble’ Google prompts us for a miss-spell.

The webmaster tools goes beyond simple keyword analysis though. It enables us to check the site’s HTML and allows us to see whether the SEO aids such as meta descriptions and page titles are all correctly added.

This is all free, you can do it yourself, but at DesignCredo it is very much all part of the Website Design Package that we offer to our customers

Mr (Chuck) Chumley-Warner Talks Science

OK, sometimes you realise that you know even less than you thought you did and the weekend I extended my personal list by one.

We went to the Branscombe Air – Car show, ostensibly to see the cars and there were some goodies. But the planes stole the show, the Mustang and the Hunter in particular. Afterwards whilst mooching along the airfield en-masse it was time to examine the light aircraft accompanied by a friend (Martine) who had made many of the exhaust systems and at least one of the airframes (well a fair chunk of it).

As I said, the clue’s in the name

Anyway quite a few of these exhaust systems were hooked to Rotax powered Autogyros. Still affected by my Heli flight earlier this year I was a tad surprised to find that the main rotor on an autogyro isn’t actually powered when in flight. It gets better, contrary to popular imaginings this serves to make them rather safe particularly if you lose power.

The video explains it as indeed does this essay.

For now, I feel an burgeoning interest. However I am troubled by the name (Calidus) of the one below. I assume it is named after the Calidus Perregrine

its hunting dive, the stoop,[5] which involves soaring to a great height and then diving steeply at speeds commonly said to be over 320 km/h (200 mph), and hitting one wing of its prey so as not to harm itself on impact (wiki)

Looks great, I want a go.

CALIDUS

This is ‘just because’ really, follow the link to see the bike. About £5k will get you one, I suspect I would look a tad overdressed on it though.

The other day my after a trip to the beach where my daughter insisted on swimming fully clothed she borrowed an old T-shirt of mine bought at the final stage of the 1991 Tour de France. This was the stage where Djamolidine Abdujaparov famously crashed out. Every year since I have wanted to return to Le Tour, next year I will.

For now then a bit of a mish-mash which at some point I will re-visit this post.

First off a reminder of the end of the 1991 race.

The Colour of Cycling

World Colours

For the uninitiated cycle shirts aren’t just about carrying a brand. Some specific shirts have colours to denote the position of the rider within the race (or World). Whether it is the leader in the sprint race, the best climber or the overall leader there are shirts to be worn.

There seems to be some dispute over the origins of Le maillot jaune in the Tour de France. I certainly like the second suggestion.

The colour was chosen either to reflect the yellow newsprint of the organising newspaper, L’Auto, or because yellow was an unpopular colour and therefore the only one available with which a manufacturer could create jerseys at late notice. (Wiki)

Cycling World Champion shirt

Cycle Logo Design

As a youth, the Campagnolo Super Record Mech (shown) was about as good as it got, but I always preferred the look of the Record (below), which was much more ornate. However the Super Record did allow the Campagnolo logo to be seen in all its glory.

Campag Gears

Campagnolo Logo

People argue about the relative merits of the Japanese and European technology but for me it is European, in particular Italian all the way, and it’s about look and history. I ride a Dutch Gazelle with a strange mix of Campag, Sachs and 3ttt. Yes there are bits of Jap stuff in there but had I the money it would be Italian all the way, and probably steel too.

Cinelli Logo

Colnago Logo

Merckx Logo

There is a certain purity to any of these logos. Some such as the Cinelli logo are a world apart from their predecessors, have a look here.

My friend Msr Moutard was having a bit of a whinge about the loose bottom bracket on his (Taiwanese built) Colnago earlier this week but I don’t think I would tire of seeing this logo on t’ push-iron.

(Told you it was a mish-mash).

Working on behalf of Yorkshire’s Techserv Cutting Systems, Exeter based Design Credo have created a brand for a range of newly developed machines.

More Than a Logo

The scope of the project extended beyond simple graphic design and logo design. Design Credo initially advised on product names creating a ‘brand-family’. Part of this advice extended to researching suitable domain names.

The rationale behind the logo design was to create a simple clear design that would communicate the accuracy and quality of the Techserv products. The logos were designed using simple geometric shapes with reference to the letters a&j, p&j, r&j.

Techserv have already commissioned Design Credo to photograph the first of these machines.

The Finishing Touches are being applied to Sarah Treble’s new website.

Working closely with Sarah Treble, Exeter based DesignCredo have created a clean and minimal website design with space to allow the images of Sarah’s stunning creative work to be enjoyed. The website implements the new brand designed for Sarah by DesignCredo.

The website will develop and change with news, reports and images of beautiful new bespoke bridal and couture wear combining innovative design with impeccable craftsmanship and attention to detail.

Highly Functional and Great SEO Abilities

Based on the WordPress platform the site is nearly finished and almost begun. What we mean by this is that the launch of a site such as this is the starting point for further developments.

As well as looking great the site combines PubSubHubbub technology as well as high levels of SEO to make the website perform well on search engines such as Google. Add to this automatic backups and you have a robust site that performs well all round.

From: Shannon Walkley
Date: Monday 21 June 2010 9.15am
To: David Thorne
Subject: Poster

Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon.

This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.

Dear Shannon,
That is shocking news. Luckily I was sitting down when I read your email and not half way up a ladder or tree. How are you holding up? I am surprised you managed to attend work at all what with thinking about Missy out there cold, frightened and alone… possibly lying on the side of the road, her back legs squashed by a vehicle, calling out “Shannon, where are you?”
Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy.
Regards, David.

yeah ok thanks. I know you dont like cats but I am really worried about mine. I have to leave at 1pm today.

Dear Shannon,
I never said I don’t like cats. Once, having been invited to a party, I went clothes shopping beforehand and bought a pair of expensive G-Star boots. They were two sizes too small but I wanted them so badly I figured I could just wear them without socks and cut my toenails very short. As the party was only a few blocks from my place, I decided to walk. After the first block, I lost all feeling in my feet. Arriving at the party, I stumbled into a guy named Steven, spilling Malibu & coke onto his white Wham ‘Choose Life’ t-shirt, and he punched me. An hour or so after the incident, Steven sat down in a chair already occupied by a cat. The surprised cat clawed and snarled causing Steven to leap out of the chair, slip on a rug and strike his forehead onto the corner of a speaker; resulting in a two inch open gash. In its shock, the cat also defecated, leaving Steven with a foul stain down the back of his beige cargo pants. I liked that cat.
Attached poster as requested.
Regards, David.

yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?

Dear Shannon,
It’s a design thing. The cat is lost in the negative space.
Regards, David.

Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks.

Dear Shannon,
Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don’t come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I am willing to overlook this faux pas due to you no doubt being preoccupied with thoughts of Missy attempting to make her way home across busy intersections or being trapped in a drain as it slowly fills with water. I spent three days down a well once but that was just for fun.
I have amended and attached the poster as per your instructions.
Regards, David.

This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say Lost.

yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks.

Dear Shannon,
I don’t have a cat. I once agreed to look after a friend’s cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter, I kept the cat in a closed cardboard box in the shed and forgot about it. A week later, when my friend came to collect his cat, I pretended that I was not home and mailed the box to him. Apparently I failed to put enough stamps on the package and he had to collect it from the post office and pay eighteen dollars. He still goes on about that sometimes, people need to learn to let go.
I have attached the amended version of your poster as per your detailed instructions.
Regards, David.

Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat.

I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says “I haven’t seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?” you can politely decline and save yourself a costly veterinarian bill.
I knew someone who had a basset hound that had its hind legs removed after an accident and it had to walk around with one of those little buggies with wheels. If it had been my dog I would have asked for all its legs to be removed and replaced with wheels and had a remote control installed. I could charge neighbourhood kids for rides and enter it in races. If I did the same with a horse I could drive it to work. I would call it Steven.
Regards, David.

Please just use the photo I gave you.

I didn’t say there was a reward. I dont have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan.

Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it.

Fine. That will have to do.

Dot Cotton isn't a valid domain

Domain Types

Domain names come in different flavours. Most people know think of .com as the web domain. This “top level domain” is available for everyone and is a valid choice for a commercial organisation. Clearly within the UK a .co.uk is a valid alternative and generally a little cheaper. This country code top-level domain is one that will locate your business to your country. Sometimes it is worth considering whether your trade will be primarily UK based or international before purchasing domains. Whatever it will be worth ring-fencing the alternatives.

In the past business names were frequently arrived at by an accountant purchasing an ‘off the shelf’ company. Thankfully this practice is now much less prevalent. Ideally the company name should say something about the company and there should be a ‘fit’ between what the company does and what it is called. Death Star Skin Treatment Remedies is hardly going to work is it? A bit like naming a sports car company after someone who’s called Trevor? What, they did…?

Buying a Domain Name

It’s wise to make sure the domain-name is available early on so that the company name matches the domain name. Fortunately company names can be checked through the Companies House website and there are many websites that offer Whois lookups that will enable you to check the availability of a domain name.

It is essential that you don’t allow people to buy domains on your behalf.
It is essential that you don’t allow people to buy domains on your behalf.
It is essential that you don’t allow people to buy domains on your behalf.
It is essential that you don’t allow people to buy domains on your behalf.

With the best will in the world you may lose track of the person who has bought the domain for you and if you do you will lose a hugely important aspect of your brand.

There are many good companies who you can use to buy domains through. You effectively buy a licence to use that domain for one, two, five or even ten years. As a rule of thumb a .co.uk will cost around £10 for two years. DesignCredo will happily put you in touch with our favoured supplier. We use them because the service is good, price is reasonable and you speak to a person when you phone up. Make sure that you use a valid email address when you purchase your domain and make sure that you update this if you ever change your email address.

What if I lose my domain?

The right to use a domain lasts for a fixed period of time towards the end of which you will be invited to renew the domain. People lose access to their domains for a number of reasons. They forget to renew them or they leave the process in the hands of someone else who does the same. Sometimes this can be resolved with the help of Nominet (for .co.uk’s) but occasionally you will have to play the waiting game. At the point when the domain expires a period of around 90 days will pass while it is returned to the open market. Basically you have to make sure that you are the first person to attempt to renew it, that’s about all there is to it.

Frequently there are similar versions of your domain name, maybe with a hyphen or the .com rather than the .co.uk. Why not buy these, either use them to point to your website or park them to keep other people from trading in a style similar to your own.

How Valuable is My Domain Name?

Recently news reports suggest that there is money to be made from speculating on domain names. Poker.org reputedly sold for $1 million. For most of us though, we are trying to build and protect more humble brands.

But, do not underestimate your brand. Look after it. Your brand is part of the net value of your business and your domain name is a huge part of this brand.

I am a slow speaker, I know I am but once many years ago this was really brought into focus when I was trying to teach a friend how to ride a drop handlebar bicycle. She fell off at the point that I had said “take your hands off the lower part of the handlebars” and never got to hear me say “slowly, one at a time and move them to the top of the bars”. She survived (we didn’t). The point was that the communication clearly failed.

Why Mining

Frequently I hear people say things like “I need a website” or “I need an A4 brochure”. Rather foolishly some might say, I usually engage in a bit of Why-Mining by asking “why?”

To aid communication the emphasis is on the why not the mining. Why-mining is an effective although slightly annoying tool. Quite simply people frequently tend to already hold many of the answers that they seek, they just need someone to stand in front of them and ask them “why?”

“I need a four page A4 brochure”
“Why?”
“Because my competitor has one”
“Why does it need to be A4?”
“Because thats what they always are?
“Why do you need four pages?”
“Dunno”

Eventually you will get to bedrock and even if this bedrock is “I don’t know”, that will be a good place to start.

The bottom line is that what we at DesignCredo are trying to find out is what is the customer’s story, the unique thing that they are trying to communicate to others.

Form Follows Function

Yes there are standards, paper size, press size, envelope size, but surely the function of a piece of print is to communicate a message, some information, your story, whatever that is. The same goes for websites or any other communication aid. Most websites offer an entry point and frequently a contact point. And yes your story may be similar to your competitors but hopefully it will be a bit different and that difference will be your selling point. And your story may fit neatly on one, two, four pages but it might not.

My Daddy Plays With Apples

Ask most children what their parents do and you won’t get much sense from them. When young I thought my father was in a jazz band when he in fact flew in aeroplanes. But then I thought that the man who came round to sell insurance was Lee Kuan Yew the prime-minister of Singapore where we lived when I was five.

The problem is that if one asks many adults what they do one may struggle to get much more in the way of sense from them. This is frequently the first great stumbling block when designing websites. Good people, able people, talented people often struggle to be able to say what they or their businesses actually do.

Initially I found this surprising but now I seem to have become somewhat resigned to it, I expect it to happen, I frequently pre-warn customers,

“You will reach a point where your new website asks questions about what you do”.

In truth there is a lot of trust needed between the client and the designer, quite often searching questions will need to be asked in order to get the website right. The designer really needs to know the ins and outs of your business in order to get the site working well. It is relatively easy to create a website. It is a much more considered piece of work to get the website to communicate the appropriate message.

Don’t Stop Me Now

Further to this websites need to be forward looking. It isn’t good enough to design a website for now, it will date horribly. In order to make your site future-proof you will need to trust your designer enough to share your plans and of course you will need to be able to articulate these.

DesignCredo specialise in WordPress sites. The appeal of these blog-sites is that they put the customer back in control. We offer expertise in setting the site up creating the look and extending the functionality of the site whether it is improving the PubSubHubbub capabilities or improving the SEO setup of the site. We have a lot of experience in making sites work effectively for search engines, we have faith in the WordPress platform. In addition we will probably encourage you to become more active in social networking, particularly Twitter. We expect content to be searchable on Google within seconds and minutes, we will help make your site perform.

However this means that ultimately our customers share the responsibility for making the sites work well. For us this is a good thing. Good businesses are thriving organic things that constantly develop. Why shouldn’t their websites be too?

Are We Human?

It constantly amazes me when I am working with people the amount of apparently technologically adept people who use the Google entry field as the browser address bar. Doh…

Some basics,

• Website names such as www.designcredo.com are called URLs. These are like pointers to the website that you are looking for.
• Search engines are tools to help you find suitable URLs
• Search engines are generally used if you don’t know the URL
• If you do know the URL you may as well type it into the address bar at the top of the browser window.
• Most of the time you won’t need to type in the ‘www’ bit or even the ‘http://’ for that matter

Very occasionally you may be trying to access a page that Google (or another search engine) doesn’t actually know about. If you type this page’s address into Google you won’t find it although it actually exists.

But the bottom line is that we are human, we use things in a way that wasn’t intended and being human lots of people do fundamentally similar human things. This then leads me to the advanced search capabilities of search engines.

“UOK” “Yeah GR8″

Most schools use a Proxy Server to protect our little sweethearts from the evils of the interweb and most of the evil little sweethearts know how to get round the Proxy Servers mainly to access mind-numbingly dull games or to engage in fascinatingly tedious little conversations across a classroom.

I have walked into a class full of angels searching in Russian, and why is this you may ask. Well in Somerset the darlings were protected from the evils of Google Image searches but only the UK Google site was blocked, so the students would “Поиск в Google” by entering the search into Google.ru.

However few of these treasures would really know how to do an advanced search in spite of my interventions and to that extent I failed to engage them further.

The Ever Expanding Pit of Possibilities

Recently both Yahoo and Google have added tools to aid searches. Yahoo has a Search Assist box that appears in near-real-time giving you alternative search suggestions to that which you have entered. You may be forgiven for thinking that far from refining your ability to find something you may be tempted into the ever expanding Pit of Possibilities, who am I to comment?

Google on the other hand offer a range of tools that help you to refine your search. This appears on the left hand of the browser window.

Perhaps the first of these options that we should examine in the UK at least is the UK option. If we are looking for a UK based product or service it may worth filtering out the rest of the world.

What about if I had managed to miss Wimbledon altogether and wanted to find out who won the Men’s finals yesterday. Maybe looking for search results in the last 24hrs would help and that is exactly what Google offers here.

You get the idea I am sure.

What Worries Me Is…

Many years ago as a psychology student a friend designed a blindingly simple memory experiment, asking people to say what was on the back of a 50p piece (the side not represented by royalty). Remarkably few people could say what was there, the theory was that (being human) they had habituated to it and filtered it out.

So for me there is an awkward question to be answered. Are these search tools made for run of the mill humans? Are they understood, are they even seen (or do we habituate to them).

I ride motorbikes, my leathers have knee sliders to help me go round corners better. In my dreams the only time I will ‘get me knee down’ is just before ‘getting knicked but the police.

The reality is that the only time I ‘get me knee down’ is just before I ‘fall off me bike’.