Exeter’s commercial property specialists Turner Locker are leading the way by embracing the smartphone era with the inclusion of QR codes in their advertising and signage.
Although a now mature technology the West has been a bit slow on the uptake of QR codes (see below). However large brands such as Calvin Klein have used the technology to great effect. Further to this in the States many property companies have seen the value of the technology in particular as an extension of their street signage. It is said that Japan shows a 95% uptake in the technology.
QR Codes for the Property Market
Design Credo have extensive experience of working for commercial property companies in Devon and believe that QR codes are a great way to develop an integrated approach to marketing properties. We have recently created mini-sites for larger commercial property promotion. Generally these sites will sit alongside traditional marketing approaches such as brochures and billboards. It seems silly not to lead an audience straight to the website.
Many relatively simple smart phones such as the Nokia e71 will scan QR codes straight out of the box with their built-in barcode reader. Other platforms such as Apple and Android may need a simple free app to scan the codes. Once enabled phones can be pointed at a code, which is then scanned enabling further details to be accessed directly on the phone. These details can range from direct access to a web page or Facebook page to a download of a PDF brochure or a vCard.
Turner Locker are an ideal company to utilise this technology. Always looking forward Mark Turner not only has an up to date website but this site is supplemented by a Facebook presence. In addition Turner Locker routinely generate PDF downloads of brochures and property details. QR codes can provide a quick link through to this rich information.
New Meets Old, and Gets On
In an age where publishing houses are still quoting spot colour rates for their display ads there is admittedly a certain bizarre juxtaposition as in the mockup for the display ad shown above and here. Have a look and play.
A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was created to allow its contents to be decoded at high speed.
The technology has seen frequent use in Japan and South Korea, however, in the West there has been a slower adoption of QR codes.