More Than a Logo
The scope of the project extended beyond simple graphic design and logo design. Design Credo initially advised on product names creating a ‘brand-family’. Part of this advice extended to researching suitable domain names.
The rationale behind the logo design was to create a simple clear design that would communicate the accuracy and quality of the Techserv products. The logos were designed using simple geometric shapes with reference to the letters a&j, p&j, r&j.
Techserv have already commissioned Design Credo to photograph the first of these machines.