Exeter graphic design company Design Credo have created a simple clean and minimal design for Sarah Treble the bespoke and couture wedding dress company now located in Devon.
Sarah was looking for a development of her existing look and wanted to avoid the overly ornate ‘Nuptial Script’ look. The brand needs to be applied in a number of ways ranging from small dress labels to websites, and Design Credo are already involved in the creation of the latter due to ‘go live’ in the coming weeks.
The new brand uses different weights of Helvetica Extended. However the simplicity of a look like this can hide the depth of the process. Many other typefaces were considered before Helvetica was selected. Once the typeface was chosen considered thought was given to he weights, spacing of letters, words and objects within the group as well as the colour.
Ultimately though this look can be considered as ‘less is more’, the brand should in no way interfere with the beautiful design of Sarah Treble’s wedding dresses.