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As It Happens

South West Academic Health Science Network – 2014 Review

A huge thanks again to the team at Stormpress for beating their own timeframe for outputting this job.

South West Academic Health Science Network recently approached Design Credo to design their 2014 Annual Review and to manage the rapid turnaround and production. In spite of tight deadlines the job was designed and completed ahead of schedule. The 24 page document was printed digitally but was also supplied as a PDF file for online use.

As a the job was to be printed digitally final proofs are pretty much what is mentioned ‘on the tin’. Quality from digital machinery continues to develop with good colour accuracy and strong solids, both of which in the fairly recent past were difficult to achieve.

It’s always nice when the customers give feedback:

Thank you for doing such a great job – we had our event on Wednesday and the Annual Reviews were a great success!

Techserv WordPress Site Launched

  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK
  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK

Exeter based Design Credo have just launched the new website for long-standing client Yorkshire based Techserv Cutting Systems Ltd.

This website is a consolidation of two previous sites which of course entailed behind the scenes work such as 301 re-directs to ensure that existing traffic is not lost; initial stats show that viewing figures are very strong.

Integral to the site development has been the interviewing of both clients and members of the company. Thanks to both Karin Joehr and Karen Brookes-Ferrari for ‘coming up with the goods’.

Andrew Butler of Design Credo says;

Essential to any project such as this is to listen to the client, and if possible the client’s clients. This way one gets to the heart of what makes a company tick and what makes it successful.

The website brief is part of a much larger ongoing project including;

  • Thorough brand analysis
  • Signage and visitor centre appraisal
  • Photography
  • Print and PDF items
  • Stationery and supporting items
  • Video

As a part of this new website Design Credo have encouraged to forces on the customer-experience of the product; this is already reaping rewards. Case study fact sheets to be delivered either as print or as online PDFs have received strong positive feedback with potential customers educated about the scale of Techserv’s work.

2014 Calendar Time

Some time ago I posted about the exeter civil engineering photography of the Exe cycle bridge, well now the work gets an outing in the form of the D&B 2014 calendar.

The layout and outputting was done by the great team at Stormpress a huge thanks in particular to Hayleigh for doing such a good job. It was nice to be able to recommend a local supplier and pleasing that the result was of such a high standard.

I must admit when mention was initially made that the photography was going to be used to populate a calendar I wasn’t certain that we had a baker’s dozen in a similar aspect ratio. Pleasing also to see the work appearing on the Exeter Maritime Services websites.

So what would Andrew Butler like for 2014? Well, more of this photography would be nice.

Meßsucher – an exhibition of photographs by Andrew Butler

OK, at very short notice I have been asked to fill a gap on a wall. A bit of history, we used to run from an office over The Café, Topsham so it’s a bit like returning home.

The photos in the show are all taken with a modern Leica, the M9, using Leica lenses: a 28mm Summicron (Asph), a 50mm Summilux (Asph), or a (1962) 90mm Elmarit.

The Leica M9 is a small inconspicuous digital rangefinder camera, it doesn’t have autofocus, it has fairly simple centre weighted metering and it doesn’t do video. Launched in September 2009, the M9 marked the return for Leica rangefinders to what has recently become known as full frame or 35mm format. It shares a lineage that dates back to the first Leitz Camera prototype of 1913 designed by Oscar Barnack. Although a modern camera the M9 will work well with lenses from earlier ‘M’ (Meßsucher) series cameras dating back to 1954.

The 35mm format was almost an accident based on available movie film stock; in many ways it is a compromised platform for photography. However, intended as a ‘compact camera for landscape photography’ the Leica fulfils that purpose to this day.

These images – for me at least – are what photography used to be about and are also an expression of the original Leica ideal; the landscapes are both rural and urban and record travels including Topsham, Dartmoor, London, Paris, Switzerland, Lisbon and Palermo.

Opening Times

The Exhibition runs from 8th- 31st Aug 2013 at The Cafe, 76 Fore St, Topsham, Exeter, Devon EX3 0HQ ‎01392 877827

Thanks

Paul for offering the space.
Niche in Bristol and particularly Hannah for turning the images around so quickly.
David of Stable Art in Bodmin who was as ever upbeat, helpful and inspiring.
Karin for giving me the kick to do it.
Dad.

Mac Motorcycle Photoshoot in Germany’s MO Motorrad

Many thanks again from Maik Schwarz and MO Motorrad Magazin for placing a great spread of the prototype Mac. I discussed the shoot some time ago but haven’t been able to put the images up whilst they have been going through the process.

The four page spread was as a result of our initial approach to Maik Schwarz on behalf of our client Mac Motorcycles.

I guess what is nice about working with MO is the strong sense of design and the simple approach. The images have barely even been cropped. For this shoot photos were captured on both the Nikon D800e and the Leica M9 although the selection that has appeared in the magazine are all from the D800 pool. Interestingly (to me at least) a couple were with a short zoom Nikkor that I no-longer have.

MO-1034183

Pleased to see the portrait of the bike’s creator Ellis Pitt shown without a crop too.

Postscript

OK, so it’s last thing on a Friday evening, Ellis has just forwarded this comment that he has received via email. Yes, this is why we do it;

I’ve seen your bike in the german motorcycle-magazine MO. What a great piece of work – congrats!

I can’t remember that ever a picture of a bike got me by the balls as this one did and I’m in love with motorcycles for about 30 years now.

What’s striking me most besides the fantastic line is the sheer beauty of the raw material