Portfolio A Belief In Design
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Dieter Rams’ Ten Principles of good design: Just Because

Dieter Rams Radio 1958

This is not an iPod (1958)

  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design makes a product understandable.
  • Good design is unobtrusive.
  • Good design is honest.
  • Good design is long-lasting.
  • Good design is thorough down to the last detail.
  • Good design is environmentally friendly.
  • Good design is as little design as possible.

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