Exeter based Design Credo have just helped Hazelwood Holiday Park launch their new WordPress based website and it seems to have hit the ground running,
The hits have gone massive now and the brochure requests have gone mad too. We don’t normally get this many.
Juliet Chenery – Hazelwood Director
Employing the re-worked visual branding developed by us and previously used in the company brochure, the new WordPress website now completes the family.
Why WordPress?
Hazelwood’s previous website was self-developed. Design Credo sought to build on the strengths of the existing site whilst making improvements including,
- Stronger and more appropriate visual branding
- Simplified navigation
- More prominent routes to the booking system
- Ease of use for the team at Hazelwood
By setting up the site well for them, the team Hazelwood are able to make maximum change for minimum input. The news section is used to update the site with regular categorised updates which then get filtered and also appear on the relevant pages throughout the site. Further to this the news can be relayed via Twitter and Facebook both of which employ graphics provided by Design Credo. Of course by design WordPress is very ‘pushy’ and offers tremendously quick response times to appear on Google searches. There is little point in late news.
User Friendly is a Must!
At Design Credo we have regularly met clients who have purchased website with content management systems that they quite simply cannot use resulting in a static websites that never get updated.
We feel that WordPress offers a user friendly interface. As part of the process Design Credo coach their customers in the WordPress platform and after the site-launch offer ongoing support. However in this instance the proof of the pudding was when the customer commented that we ‘hadn’t noticed the new pages (that they had created).’ A number of the pages on the site including the pricing page were created by Juliet Chenery without any input from Design Credo, and this is our desired end-game, the customer taking ownership of the site. Ultimately the site belongs to the customer not us.
As part of the launch of the site Design Credo have provided suitable re-directs to ensure that previous Google search listing are not wasted. In addition we advise on how to get the maximum SEO benefit from appropriate page post writing. Hopefully we can save money on the Ad Word spend too.
I guess the bottom line is that we view a website as a machine that should work for you.
Update
It’s always nice when people say nice things about you;
Hazelwood Holiday Park has worked with Andrew over the last year redesigning our print and web media. A website redesign is what we required but it soon became apparent that our image needed an update. We are extremely happy with the results – our new logo, corporate stationery, brochure and website. Within hours our new website was out performing the previous one with more brochure requests in a day than we used to have in a week. We have full control over the content of our new wordpress website including a blog which helps with our social media posts.
Juliet Chenery – Hazelwood Director
