Motorcycle News Use Kevils photos photographed by Andrew Butler for Design Credo of Exeter. Is this the ultimate freebee or just stringing it all together?
OK, here’s the story. I like motorbikes, I like riding them and, I like photographing them. I could simplify this to ‘that’s what I do.’
I have already mentioned some of this here. No, the story I want to touch on is how all this online stuff can work.
- I photograph a bike and post the images on the DesignCredo blog
- Kevil’s link it to their Facebook page
- My blog gets several hundred hits via Kevil’s Facebook within a day or two
- Motorcycle News (MCN) call Kevil’s up with an idea for a feature
- Editor of MCN phone me to ask to use the images (I assume this is someone joking with me)
- MCN publishes Kevil’s feature (100,000 ABC circulation)
- Facebook and blog get yet more hits
- I found Kevils through eBay and Facebook
- Kevil’s didn’t have to pay for this
Emprical Data Supports Hunch (shock-horror)
Sometimes it is hard to point to empirical data but WordPress in particular is great because the built in Stats allow us to see analyse traffic that has come to a site. We can see what posts get visited most and what sites people have been referred from (eg Facebook and Tumblr.) It has only been a couple of weeks since these photos have been posted but I can already see that there are quite a few links to the post from people’s sites including Tumblr and niche interest websites. The total number of hits to the Kevil’s post continues to rise daily.
Kevil’s have a product that people want. Design Credo take great bike photos. Between us we have made a bit of noise, for not a lot of effort.
Oh, and yes MCN are paying for the shots.
I posted this at 10:13, Tweeted to my account, posted it to Linkedin and Facebook. By 10:32 it had been re-tweeted in Wilkinson Grant’s Daily online news.
At DesignCredo we don’t just make websites or take photographs, we show you how to use them as tools to work for you.
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