Another Trip To Kevil’s

Another trip to Kevil’s, a couple of fine BMWs this time, and a quick tease on page-2 of the gallery for tomorrow’s offering (write-up to follow)

Kevils Speed Shop’s “Sparky!” 1980 BMW r100 scrambler style bike,

Features include,

  • Chrome powder coated tank
  • Custom high level stainless two into one exhaust
  • Retro fit rocker covers
  • Polished aluminium side panels
  • Fully upholstered cafe seat
  • Digital speedo


The bike was commissioned by John from London.

You can find Kevils Speed Shop on their Facebook page, say hello.

Leica M9, Summilux 50mm, Summicron 28mm

We have a new photography site featuring more motoring images here


MCN Use Kevils Photos by Design Credo of Exeter

Motor Cycle News, Kevils feature, photographed by Andrew Butler

Motorcycle News Use Kevils photos photographed by Andrew Butler for Design Credo of Exeter. Is this the ultimate freebee or just stringing it all together?

OK, here’s the story. I like motorbikes, I like riding them and, I like photographing them. I could simplify this to ‘that’s what I do.’

I have already mentioned some of this here. No, the story I want to touch on is how all this online stuff can work.



  • I photograph a bike and post the images on the DesignCredo blog
  • Kevil’s link it to their Facebook page
  • My blog gets several hundred hits via Kevil’s Facebook within a day or two
  • Motorcycle News (MCN) call Kevil’s up with an idea for a feature
  • Editor of MCN phone me to ask to use the images (I assume this is someone joking with me)
  • MCN publishes Kevil’s feature (100,000 ABC circulation)
  • Facebook and blog get yet more hits
  • I found Kevils through eBay and Facebook
  • Kevil’s didn’t have to pay for this


Emprical Data Supports Hunch (shock-horror)

Sometimes it is hard to point to empirical data but WordPress in particular is great because the built in Stats allow us to see analyse traffic that has come to a site. We can see what posts get visited most and what sites people have been referred from (eg Facebook and Tumblr.) It has only been a couple of weeks since these photos have been posted but I can already see that there are quite a few links to the post from people’s sites including Tumblr and niche interest websites. The total number of hits to the Kevil’s post continues to rise daily.

Kevil’s have a product that people want. Design Credo take great bike photos. Between us we have made a bit of noise, for not a lot of effort.

Oh, and yes MCN are paying for the shots.


I posted this at 10:13, Tweeted to my account, posted it to Linkedin and Facebook. By 10:32 it had been re-tweeted in Wilkinson Grant’s Daily online news.

At DesignCredo we don’t just make websites or take photographs, we show you how to use them as tools to work for you.

Keep in touch?

We have a new photography site featuring more motoring images here

Moto Guzzi Falcone

Moto Guzzi Falcone in the rain photographed by Andrew Butler

Moto Guzzi Falcone in the rain photographed by Andrew Butler


Paolo De Giusti-900 SD Big Mono Naked

L’impostazione stilistica della Moto trova ispirazione nelle antiche realizzazioni monocilindriche Guzzi. Nel passato, prima dell’avvento del V90, Guzzi realizzò moto come la 500ss, Condor o il Falcone e sperimentò anche un monocilindrico Compresso. In questi veicoli la meccanica era organizzata lungo un asse ideale che collega il mozzo anteriore a quello posteriore; a queste suggestioni se ne aggiungono altre meno tecniche.

Or put it another way.

Inspired by the old Moto Guzzi productions single cylinder bikes’ style, designer Paolo De Giusti has designed three Naked bikes that flaunt their extra good looks and green credentials. Designed to be romantic is the “900 SD Big Mono Naked” that uses diesel/electric engines and comes in the red and the black models. It uses a single cylinder 903 cc with direct injection and turbo diesel engine that makes it ideal for fast riding.

Well I don’t know about the turbo-diesel but it is good to see this bike and it is hard to ignore the heritage of them (there is a similar electric concept).

Ghezzi Brian have been doing a good job with Guzzis for a while now but sadly I feel rather unmoved by the reported Guzzi Clubman. Pastiche is the word that comes to mind.

The bottom line is that design heritage can be drawn upon and improved upon, or it can be plundered.

John T Overlander – Form Follows Function

Design can take various forms and the often quoted “Form Follows Function” will probably always be a good start to any great design.

Recently I posted some images of the Snaefell. Personally, if the donor Laverda was on the forecourt next to the derivative I would be on two wheels every time. However I might just be found revving the engine and listening to it. This is the point where discussion could deviate to the relative aural delights of the 120° and 180° cranks, but it won’t. Suffice it to say that I am pleased that Snaefells exist

John T Overlander

John T 'n' Andrew B

At the weekend I witnessed the John T Overlander, a bespoke motorbike with a different focus, to travel around the world. John T explained to me that the bike had indeed travelled this journey, in effect 5 times.

Built for Simon Milward’s Millennium Ride the bike still continues to attract attention both for it and Motorcycle Outreach.

On first sight the Overlander is a total shed of a machine, however closer inspection reveals a huge amount of thought in particular the pannier system linked and damped with a steering damper and the dual height suspension. More of this machine can be found here.

Suffice it to say that bikes like this are never going to be things of beauty, they are things of purpose, a true expression of Form Follows Function.

Snaefell by Francois Knorreck

No real reason to show this but if you want the full story have a look here. Laverdas are one of my favourites and I’m sure few would have envisaged this as an evolution of one but, hey?