Design

South West Academic Health Science Network – 2014 Review

A huge thanks again to the team at Stormpress for beating their own timeframe for outputting this job.

South West Academic Health Science Network recently approached Design Credo to design their 2014 Annual Review and to manage the rapid turnaround and production. In spite of tight deadlines the job was designed and completed ahead of schedule. The 24 page document was printed digitally but was also supplied as a PDF file for online use.

As a the job was to be printed digitally final proofs are pretty much what is mentioned ‘on the tin’. Quality from digital machinery continues to develop with good colour accuracy and strong solids, both of which in the fairly recent past were difficult to achieve.

It’s always nice when the customers give feedback:

Thank you for doing such a great job – we had our event on Wednesday and the Annual Reviews were a great success!

Techserv WordPress Site Launched

  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK
  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK

Exeter based Design Credo have just launched the new website for long-standing client Yorkshire based Techserv Cutting Systems Ltd.

This website is a consolidation of two previous sites which of course entailed behind the scenes work such as 301 re-directs to ensure that existing traffic is not lost; initial stats show that viewing figures are very strong.

Integral to the site development has been the interviewing of both clients and members of the company. Thanks to both Karin Joehr and Karen Brookes-Ferrari for ‘coming up with the goods’.

Andrew Butler of Design Credo says;

Essential to any project such as this is to listen to the client, and if possible the client’s clients. This way one gets to the heart of what makes a company tick and what makes it successful.

The website brief is part of a much larger ongoing project including;

  • Thorough brand analysis
  • Signage and visitor centre appraisal
  • Photography
  • Print and PDF items
  • Stationery and supporting items
  • Video

As a part of this new website Design Credo have encouraged to forces on the customer-experience of the product; this is already reaping rewards. Case study fact sheets to be delivered either as print or as online PDFs have received strong positive feedback with potential customers educated about the scale of Techserv’s work.

2014 Calendar Time

Some time ago I posted about the exeter civil engineering photography of the Exe cycle bridge, well now the work gets an outing in the form of the D&B 2014 calendar.

The layout and outputting was done by the great team at Stormpress a huge thanks in particular to Hayleigh for doing such a good job. It was nice to be able to recommend a local supplier and pleasing that the result was of such a high standard.

I must admit when mention was initially made that the photography was going to be used to populate a calendar I wasn’t certain that we had a baker’s dozen in a similar aspect ratio. Pleasing also to see the work appearing on the Exeter Maritime Services websites.

So what would Andrew Butler like for 2014? Well, more of this photography would be nice.

Mac Motorcycle Photoshoot in Germany’s MO Motorrad

Many thanks again from Maik Schwarz and MO Motorrad Magazin for placing a great spread of the prototype Mac. I discussed the shoot some time ago but haven’t been able to put the images up whilst they have been going through the process.

The four page spread was as a result of our initial approach to Maik Schwarz on behalf of our client Mac Motorcycles.

I guess what is nice about working with MO is the strong sense of design and the simple approach. The images have barely even been cropped. For this shoot photos were captured on both the Nikon D800e and the Leica M9 although the selection that has appeared in the magazine are all from the D800 pool. Interestingly (to me at least) a couple were with a short zoom Nikkor that I no-longer have.

MO-1034183

Pleased to see the portrait of the bike’s creator Ellis Pitt shown without a crop too.

Postscript

OK, so it’s last thing on a Friday evening, Ellis has just forwarded this comment that he has received via email. Yes, this is why we do it;

I’ve seen your bike in the german motorcycle-magazine MO. What a great piece of work – congrats!

I can’t remember that ever a picture of a bike got me by the balls as this one did and I’m in love with motorcycles for about 30 years now.

What’s striking me most besides the fantastic line is the sheer beauty of the raw material

Bike Exif Feature Photography Generates Great Viewing Figures for Customer

Motorbike photographs taken by Andrew Butler have appeared on the prestigious Bike Exif website. In their own words the Bike Exif site is about,

…exposure. Bike EXIF is the most popular and influential custom motorcycle website in the world. We have the largest readership of any custom site, and more readers than most of the mainstream websites too. Many of today’s most successful builders got their break with a profile on Bike EXIF.

Working closely with Chris Hunter of Bike Exif we have supplied a set of simple but striking images of the Kevils BMW R100 café racer. The shots were taken at short notice the day before the bike was to be shipped to its new owner in Belgium.

Website Design

Design Credo have previously produced the Kevils website that Chris was kind enough to mention,

and now that he has a decent website, we’re guessing that business will get even better.

Shooting For Results

The shots were taken with the Nikon D800e with a 24-70mm f2.8. We took our studio to Kevils location and in this instance we used a deliberately simple lighting set-up. As is our general approach post-processing was kept to a minimum, chiefly cropping and tidying up the background.


As Bike Exif mention, the bottom line of a shoot like this is about exposure. Through appearing on Bike Exif’s site (with a worldwide audience) huge volumes of viewer traffic are being fed back through the Kevils website resulting already in a record two days readership. If there is any doubt about this claim consider the graph below. Kevils’ website shows a solid upward trend since its launch but there can be little doubt about the effect that appropriate image placement has had in the final week.
figures

Our work spreads beyond the taking of the photographs, recently we have had further success in placing quality motorcycling images in hi-end European magazines on behalf of clients; we look forward to reporting on this shorty.

Andrew Butler/Design Credo have handled all aspects of the Bike Exif submission. Give us a call to see how we could add value to your viewership through quality photography and design.

Classic Bike Guide – Seven Page Spread

Great to get the Kevil’s seven page spread in this month’s Classic Bike Guide, it seems like an age since we did this shoot

The new format bike magazine is published in the UK by Mortons Media and is edited by Gary Pinchin, it’s available in all good news stores, I got my copy from Smiths after the tense visit to the dentist earlier! Came home to find a counter copy and commission order waiting (nice).

Good quote by Kev;

I started this business building bikes myself, but I’m so busy now. I get 30 emails a day and we have 1000 hits a day on the website.

Design Credo created the WordPress website for Kevil’s featuring photography by Andrew Butler. Actually a bit low on the hit count Kev but no complaints really.