Signage

Hazelwood Holiday Park – Signage

Exeter based Design Credo recently got to photograph some of the updates going on at Hazelwood Holiday Park and to be honest it was genuinely pleasing.

Some time ago we proposed an update to the general signage around the park and already a huge transformation can be seen. Instead of going the traditional route of fabric flags which weather poorly we proposed bespoke metal banners on stainless steel poles. Further to this the building mounted signage has been rationalised and simplified giving a stronger but more friendly brand appeal.

This is part of an ongoing programme including photography and an updated website.

The wider story to this project can be found here.

Techserv WordPress Site Launched

  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK
  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK

Exeter based Design Credo have just launched the new website for long-standing client Yorkshire based Techserv Cutting Systems Ltd.

This website is a consolidation of two previous sites which of course entailed behind the scenes work such as 301 re-directs to ensure that existing traffic is not lost; initial stats show that viewing figures are very strong.

Integral to the site development has been the interviewing of both clients and members of the company. Thanks to both Karin Joehr and Karen Brookes-Ferrari for ‘coming up with the goods’.

Andrew Butler of Design Credo says;

Essential to any project such as this is to listen to the client, and if possible the client’s clients. This way one gets to the heart of what makes a company tick and what makes it successful.

The website brief is part of a much larger ongoing project including;

  • Thorough brand analysis
  • Signage and visitor centre appraisal
  • Photography
  • Print and PDF items
  • Stationery and supporting items
  • Video

As a part of this new website Design Credo have encouraged to forces on the customer-experience of the product; this is already reaping rewards. Case study fact sheets to be delivered either as print or as online PDFs have received strong positive feedback with potential customers educated about the scale of Techserv’s work.

Hazelwood Holiday Park Logo & Branding By Exeter’s Design Credo

South Devon’s Hazelwood Holiday Park have commissioned Design Credo to develop a new visual brand and logo.

This new look will be applied to standard printed business materials such as letterheads and compliments slips as well as brochures and flyers. In addition to this the design will be applied to signage around the South Devon holiday park.

The design is an evolution of the existing brand and has been created with ease of use and consistency across various types of media in mind. The new look is currently being implemented across digital media and communication as well as signage throughout Hazelwood’s quality holiday park. In addition to this specific logo forms have been developed for Hazelwood’s Facebook and Twitter pages.

Rather than ‘re-invent the wheel’ Design Credo chose to refine and simply the elements of the existing brand whilst adding new secondary aspects to communicate the fun of a Devon holiday.

Hazelwood Holiday Park Logo & Branding

Nike: Just Doing It


It’s a while since we flagged up some great shop design but the Nike shop on Oxford Circus is worth a mention.

With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.

Exeter’s Design Credo, Advertising Commercial Property

Exeter based Design Credo continue to add to their property folio with advertising signs for companies including Turner Locker, Alder King and Urbina.

Renslade House

As part of the continuing marketing of commercial offices at Renslade House, Design Credo have recently created two new road-side signs. These signs are designed as part of a project which includes architectural photography, a 4pp brochure, advertising mailers and a new mini-site.

Turner Locker

In addition to this, on behalf of Exeter’s commercial property agency Turner Locker, signage has recently been erected at a newly refurbished property in Exeter’s Princesshay area. The building provides quality office accommodation in Cathedral Close and benefits from great access to both the traditional and the new developments in Exeter.

These signs are designed to be altered should needs change. As such the backgrounds benefit from design opportunities offered by modern inkjet technology, whereas much of the detail text is applied as traditional vinyl lettering that can be altered at minimal cost to the clients.

New Commercial Property Mini-Website For Renslade House by Exeter’s Design Credo

Renslade Website

Renslade House Website

Exeter based Design Credo have created a new mini website to promote the superb office space available for rent at Renslade House, Exe Bridges in central Exeter.

Renslade House has recently benefitted from a refurbishment which is echoed by the new “Podium” brand design by Design Credo. This brand has already been applied to the recent brochure that we have designed for Renslade House. DesignCredo have also undertaken the location photography for this project.

Companies involved in the overall project include Urbina, Turner Locker and Alder King.

The website is a quick loading liquid design based on a Matthew James Taylor layout. This fluid structure is quick to load and is tried and tested on the troublesome IE6 browser. In addition code is structured to allow content important for SEO to appear towards the top of the page.

Search Engine Optimisation is of vital importance to any site. In a competitive market a site that can be found by search engines will ultimately reap dividends.