Andrew Butler, Design, Photography, Topsham, Devon :

South Devon’s Hazelwood Holiday Park have commissioned Design Credo to develop a new visual brand and logo.

This new look will be applied to standard printed business materials such as letterheads and compliments slips as well as brochures and flyers. In addition to this the design will be applied to signage around the South Devon holiday park.

The design is an evolution of the existing brand and has been created with ease of use and consistency across various types of media in mind. The new look is currently being implemented across digital media and communication as well as signage throughout Hazelwood’s quality holiday park. In addition to this specific logo forms have been developed for Hazelwood’s Facebook and Twitter pages.

Rather than ‘re-invent the wheel’ Design Credo chose to refine and simply the elements of the existing brand whilst adding new secondary aspects to communicate the fun of a Devon holiday.

It’s a while since we flagged up some great shop design but the Nike shop on Oxford Circus is worth a mention.

With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.

Exeter based Design Credo continue to add to their property folio with advertising signs for companies including Turner Locker, Alder King and Urbina.

Renslade House

As part of the continuing marketing of commercial offices at Renslade House, Design Credo have recently created two new road-side signs. These signs are designed as part of a project which includes architectural photography, a 4pp brochure, advertising mailers and a new mini-site.

Turner Locker

In addition to this, on behalf of Exeter’s commercial property agency Turner Locker, signage has recently been erected at a newly refurbished property in Exeter’s Princesshay area. The building provides quality office accommodation in Cathedral Close and benefits from great access to both the traditional and the new developments in Exeter.

These signs are designed to be altered should needs change. As such the backgrounds benefit from design opportunities offered by modern inkjet technology, whereas much of the detail text is applied as traditional vinyl lettering that can be altered at minimal cost to the clients.

Exeter based Design Credo have created a new mini website to promote the superb office space available for rent at Renslade House, Exe Bridges in central Exeter.

Renslade House has recently benefitted from a refurbishment which is echoed by the new “Podium” brand design by Design Credo. This brand has already been applied to the recent brochure that we have designed for Renslade House. DesignCredo have also undertaken the location photography for this project.

Companies involved in the overall project include Urbina, Turner Locker and Alder King.

The website is a quick loading liquid design based on a Matthew James Taylor layout. This fluid structure is quick to load and is tried and tested on the troublesome IE6 browser. In addition code is structured to allow content important for SEO to appear towards the top of the page.

Search Engine Optimisation is of vital importance to any site. In a competitive market a site that can be found by search engines will ultimately reap dividends.

Exeter graphic design company Design Credo have produced new signage to advertise commercial office space in Marsh Barton, Exeter.

Working on behalf of Turner-Locker the Exeter based commercial property agency, Design Credo have used a strong visual impact to promote the office space at Merriot House in Hennock Road Central.

The sign was created using both digital output and vinyl graphics allowing it to be re-purposed at a later date.