Andrew Butler, Design, Photography, Topsham, Devon :

PureReversal by Build. Another Vimeo looking at heavy metal

‘Pure’ typeface by Dalton Maag
Film produced & directed by Build
Letterform production by Matt McKenzie
Letterpress by Paekakariki Press
Film & editing by ShootMedia
Original music by J—VEN
All © 2011 Nokia

Now With Added Instructions

Following a a close viewing of this video with my old friend Simon Latcham, he kindly sent me Instructions in the form of Heidelberg KORD Operation Manual.

Presentation video for the SXSW “Excellence in Title Design” competition screening.

Editor: Ian Albinson

Initial concept: David Horridge (davidhorridge.com)
Special thanks: M. Keegan Uhl (mkeeganuhl.com), Bill Simmon (billsimmon.com)

Music: RJD2 “Ghostwriter”

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[reveal align="left" title="The Films" ]Intolerance, Phantom of the Opera, King Kong, Modern Times, My Man Godfrey, Make Way For Tomorrow, Citizen Kane, The Maltese Falcon, Gun Crazy, The Treasure of the Sierra Madre, Lady in the Lake, Fallen Angel, The Thing, Singing in the Rain, The Man with the Golden Arm, Anatomy of a Murder, Psycho, North by Northwest, Vertigo, Grand Prix, To Kill A Mockingbird, Dr. No, The Pink Panther, Goldfinger, Dr. Strangelove, Bullitt, Barbarella, Soylent Green, Mean Streets, Star Wars, Saturday Night Fever, Superman, Alien, Raging Bull, The Terminator, Brazil, The Untouchables, Do The Right Thing, Forrest Gump, The Naked Gun, Cape Fear, Reservoir Dogs, Delicatessen, Natural Born Killers, Freaked, Se7en, The Island of Dr., Moreau, Mimic, Donnie Brasco, Mission Impossible, Dawn of the Dead, Fight Club, Catch Me If You Can, Lemony Snicket’s A Series of Unfortunate Events, The Fall, Casino Royale, Six Feet Under, Carnivale, Dexter, Mad Men, Iron Man, Juno, The Kingdom, Wall•E, Sherlock Holmes, Up In The Air, Zombieland, Scott Pilgrim vs the World, Buried, Robin Hood, Machete, The Social Network, Enter The Void [/reveal]
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With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.

Exeter based Design Credo have created a new logo for London’s Perfume River. This logo will be applied over the coming months to their dress labelling and website which is currently being re-designed.

The online retailer of flower girl dresses approached Design Credo having seen the recent rebrand for Sarah Treble Couture now based in the South West. Ha Ngo of Perfume River said that she was impressed by both the crisp clean design of Sarah’s new brand as well as the new Sarah Treble WordPress based website designed by us.

The brief was to create a simple clean logo that expresses “wedding” simply and effectively. This logo will need to be applied across a range of media, from websites and print to stitched dress labels. In order to accommodate the latter, a simplified version of the logo has been created.

It was felt that the existing logo (below) wasn’t suitable for Perfume River’s planned future developments whereas the new design will support future developments

Old Perfume River Logo

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Welt aus Schrift – The 20th Century in Europe and the USA

At its heart, this exhibition, organized by the Art Library, explores the sign system formed by the many alphabet fonts used in Europe and the USA since 1890, and how that sign system was variously dissected and recreated over time in books, magazines, advertising, posters and printed matter of every kind. With more than 500 objects on display, visitors are granted a comprehensive insight into the linguistic diversity of graphic design.

Photos of the Welt aus Schrift posters outside the Kunstbibliothek, Berlin. An excellent exhibition focussing on European and American fonts and applied graphics.

Satisfying my love of Bauhaus it was great to see works and artefacts by Moholy-Nagy, Mies van der Rohe and of course Herbert Bayers’ Universal.

Whilst physically compact the exhibition covers a lot of ground with high walls covered. It would be great to see this exhibition travel.

Kulturforum Berlin

If you are a designer there is nothing quite like getting a bit of litho print back from the printers, whether it is a folder, an A4 brochure or a company report. It is pleasing to have designed a brochure for Yorkshire based Techserv that is delivered on time, on budget and going straight out to Egypt for an exhibition.

Many thanks to Brightsea in Exeter for a good job delivered on time. I mentioned earlier my respect for printers and their necessary investment particularly in the current economic climate.

The brochure is part of an ongoing project that includes web-design, a new WordPress blog and development of Techserv’s online and social marketing.

You can view a low resolution PDF of the brochure artwork here.