Andrew Butler, Design, Photography, Topsham, Devon :

New Brochure For Holiday Home Specialists

Exeter’s Design Credo have created a new four page brochure for Hazelwood Holiday Park, South Devon’s holiday home specialists. The brochure replaces the existing eight page document and brings everything into brand.

Last year Hazelwood introduced their new brand and holiday rental brochure designed by us as well as their new WordPress website.

The new simplified brochure makes use of photography supplied by Hazelwood. Text was created for Design Credo by Karen Brookes-Ferrari. The overall approach was to offer a concise quality message that communicated the excellent Hazelwood provision. Print was by Hazelwood’s preferred supplier, Swiftprint of Dawlish and the brochure has bee printed to a very high standard on improved stock with a gloss laminate.

A PDF version of the work can be viewed here

Press Pass

I have always loved print shops but strangely never really attended a piece of my work being printed. So it was a great treat for me to nip along the A303 to Wincanton Press and watch a brochure start to run through the press.

Pulling up I was immediately greeted, welcomed and engaged in conversation with Ian the production director about my BMW R1200GS. He has the newer version, we both recognised that whilst it is a fantastic bike the truth is there are only a few bikes that men of a certain age are allowed to ride. Simon joined us sadly now without his lovely Aprilia but the keeper of a neat looking Greaves. Hey ho, time to get inside the building, there is a huge chunk of Heidleberg 75XL waiting to run some print. Once inside further discussions about the merits of the Honda SP2 (Castrol livery) with the staff in the estimating room, oh yes. Wincanton partner with Prodrive so I was expecting conversation to be more Aston Martin focussed but then I don’t actually own an Aston.

This was the tour, well equipped studio, lots of Macs, neat and tidy, then lovely Agfa computer to plate setup, tipping out plates quicker than an office photocopier, then the noise and smell of the print shop floor. Two generously sized Heidleberg 75XL presses with all that one might hope to find to finish the job in-house. And of course the little old Heidleberg Platen sat in the corner now cutting rather than printing.

My proofs were on the table, the Fedrigoni paper was loaded in the press and soon the first pass was through the various stations and out the back of the press waiting to be released from the cage. Good, looks nice, maybe a little more warmth? No problem we’ll dial in 10% more yellow. I could never be a printer though, there is no way I could carry such a huge stack of paper back to the other end of the press without dropping it. Actually I could’nt pick it up in the first place, paper is heavy.

I’ve said it before, there’s huge financial investment in print houses, this is a 24 hour establishment, this machinery needs to keep printing, day and night, night and day. And it is refreshing to witness a busy establishment but one that finds time to welcome customers on what is in truth a relatively small job. But the litho is only part of it, there is a full compliment of digi print facility in a shed down the road with some awesome ways to cut things out.

For now though I am happy that this job is in good hands, and as I sit here hours later I wonder if the sheets have been backed up yet. Somewhere there is a small palette with my job on it, amongst all the others.

The journey home was briefly a shared experience with someone else on a GS (adventure) before I pulled off to visit Annie’s cafe on the A303. It was on telly you know and in a book, you buy the book there, real paper, real ink.

Hazelwood Holiday Park Logo & Branding By Exeter’s Design Credo

South Devon’s Hazelwood Holiday Park have commissioned Design Credo to develop a new visual brand and logo.

This new look will be applied to standard printed business materials such as letterheads and compliments slips as well as brochures and flyers. In addition to this the design will be applied to signage around the South Devon holiday park.

The design is an evolution of the existing brand and has been created with ease of use and consistency across various types of media in mind. The new look is currently being implemented across digital media and communication as well as signage throughout Hazelwood’s quality holiday park. In addition to this specific logo forms have been developed for Hazelwood’s Facebook and Twitter pages.

Rather than ‘re-invent the wheel’ Design Credo chose to refine and simply the elements of the existing brand whilst adding new secondary aspects to communicate the fun of a Devon holiday.

Hazelwood Holiday Park Logo & Branding

Commercial Property Location Photography & Brochure Design


Exeter graphic design company Design Credo have produced a commercial office brochure design for the Forum in central Exeter.

Working on behalf of Turner-Locker Exeter’s commercial property agency, the project has so far included photography, graphic design and print management.

The Forum offers a prime office location in central Exeter with excellent local facilities and close proximity to the Princesshay shopping facility

Property Photography

All aspects of the building were photographed by Design Credo including interior and exterior photography.
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Graphic Design Can Change Your Life: Vimeo

There are many many people who I have utter respect for. Beyond that there are others who I am more than a little in awe of. Erik Spiekermann is someone in this latter group. I guess though, that this page was exactly what I exactly what I expected and merely serves to reinforce my respect.

It is easy to overlook typeface design, this video (more of a mini-documentary really) gives a great insight into the process.

Erik Spiekermann talking with Gestalten TV about the process of designing typefaces. Listen to him finding handy analogies to music, the rhythm of spaces and the silence between characters.

edenspiekermann Vimeo
edenspiekermann

Commercial Property Brochure Design: Park 5, Exeter

Park5 Commercial Property Brochure
Exeter graphic design company Design Credo have produced a new brochure design for Park5, the commercial office facility near the M5 Junction 30, the gateway to Exeter.

Working alongside Tiger Developments, Alder King and Haarer Goss, the project has so far included photography, graphic design and website design.

Park 5 offers superb out of town office location. The modern office suites offer superb access to a range of transport options, local commerce and an increasing range of high quality local facilities.

Photography

Initially Design Credo photographed the building exterior, recent refurbishments and common facilities.

Supporting photography was commissioned to add focus to the excellent location of Park5, particularly to rail and air networks as well as quality local out of town facilities.

Design

Due to the needs of this kind of commission large print runs are not necessary and would be both unnecessarily costly and environmentally inconsiderate. This brochure has been designed as an A4 four page folder. However the most likely delivery mode is digital, either as an email attachment or as a download link from a website. A second version of the folder has been created for online use.
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