Graphics

Hazelwood Holiday Park – Signage

Exeter based Design Credo recently got to photograph some of the updates going on at Hazelwood Holiday Park and to be honest it was genuinely pleasing.

Some time ago we proposed an update to the general signage around the park and already a huge transformation can be seen. Instead of going the traditional route of fabric flags which weather poorly we proposed bespoke metal banners on stainless steel poles. Further to this the building mounted signage has been rationalised and simplified giving a stronger but more friendly brand appeal.

This is part of an ongoing programme including photography and an updated website.

The wider story to this project can be found here.

New Digital Property Brochure for Exeter’s Forum

Design Credo have designed a new brochure for Exeter’s Forum city centre offices. Working to Exeter commercial property agencies Turner Locker Barnfield and Stratton Creber on behalf of Palace Capital the new brochure celebrates the refurbished facilities as well as the proximity to Exeter’s vibrant city centre.

Supported by new photographs by Andrew Butler the PDF has integrated links to location maps, floor plans and EPCs as well as the agents’ websites.

Click here to view the document.

South West Academic Health Science Network – 2014 Review

A huge thanks again to the team at Stormpress for beating their own timeframe for outputting this job.

South West Academic Health Science Network recently approached Design Credo to design their 2014 Annual Review and to manage the rapid turnaround and production. In spite of tight deadlines the job was designed and completed ahead of schedule. The 24 page document was printed digitally but was also supplied as a PDF file for online use.

As a the job was to be printed digitally final proofs are pretty much what is mentioned ‘on the tin’. Quality from digital machinery continues to develop with good colour accuracy and strong solids, both of which in the fairly recent past were difficult to achieve.

It’s always nice when the customers give feedback:

Thank you for doing such a great job – we had our event on Wednesday and the Annual Reviews were a great success!

Techserv WordPress Site Launched

  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK
  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK

Exeter based Design Credo have just launched the new website for long-standing client Yorkshire based Techserv Cutting Systems Ltd.

This website is a consolidation of two previous sites which of course entailed behind the scenes work such as 301 re-directs to ensure that existing traffic is not lost; initial stats show that viewing figures are very strong.

Integral to the site development has been the interviewing of both clients and members of the company. Thanks to both Karin Joehr and Karen Brookes-Ferrari for ‘coming up with the goods’.

Andrew Butler of Design Credo says;

Essential to any project such as this is to listen to the client, and if possible the client’s clients. This way one gets to the heart of what makes a company tick and what makes it successful.

The website brief is part of a much larger ongoing project including;

  • Thorough brand analysis
  • Signage and visitor centre appraisal
  • Photography
  • Print and PDF items
  • Stationery and supporting items
  • Video

As a part of this new website Design Credo have encouraged to forces on the customer-experience of the product; this is already reaping rewards. Case study fact sheets to be delivered either as print or as online PDFs have received strong positive feedback with potential customers educated about the scale of Techserv’s work.

New Brochure For Holiday Home Specialists

Exeter’s Design Credo have created a new four page brochure for Hazelwood Holiday Park, South Devon’s holiday home specialists. The brochure replaces the existing eight page document and brings everything into brand.

Last year Hazelwood introduced their new brand and holiday rental brochure designed by us as well as their new WordPress website.

The new simplified brochure makes use of photography supplied by Hazelwood. Text was created for Design Credo by Karen Brookes-Ferrari. The overall approach was to offer a concise quality message that communicated the excellent Hazelwood provision. Print was by Hazelwood’s preferred supplier, Swiftprint of Dawlish and the brochure has bee printed to a very high standard on improved stock with a gloss laminate.

A PDF version of the work can be viewed here

Press Pass

I have always loved print shops but strangely never really attended a piece of my work being printed. So it was a great treat for me to nip along the A303 to Wincanton Press and watch a brochure start to run through the press.

Pulling up I was immediately greeted, welcomed and engaged in conversation with Ian the production director about my BMW R1200GS. He has the newer version, we both recognised that whilst it is a fantastic bike the truth is there are only a few bikes that men of a certain age are allowed to ride. Simon joined us sadly now without his lovely Aprilia but the keeper of a neat looking Greaves. Hey ho, time to get inside the building, there is a huge chunk of Heidleberg 75XL waiting to run some print. Once inside further discussions about the merits of the Honda SP2 (Castrol livery) with the staff in the estimating room, oh yes. Wincanton partner with Prodrive so I was expecting conversation to be more Aston Martin focussed but then I don’t actually own an Aston.

This was the tour, well equipped studio, lots of Macs, neat and tidy, then lovely Agfa computer to plate setup, tipping out plates quicker than an office photocopier, then the noise and smell of the print shop floor. Two generously sized Heidleberg 75XL presses with all that one might hope to find to finish the job in-house. And of course the little old Heidleberg Platen sat in the corner now cutting rather than printing.

My proofs were on the table, the Fedrigoni paper was loaded in the press and soon the first pass was through the various stations and out the back of the press waiting to be released from the cage. Good, looks nice, maybe a little more warmth? No problem we’ll dial in 10% more yellow. I could never be a printer though, there is no way I could carry such a huge stack of paper back to the other end of the press without dropping it. Actually I could’nt pick it up in the first place, paper is heavy.

I’ve said it before, there’s huge financial investment in print houses, this is a 24 hour establishment, this machinery needs to keep printing, day and night, night and day. And it is refreshing to witness a busy establishment but one that finds time to welcome customers on what is in truth a relatively small job. But the litho is only part of it, there is a full compliment of digi print facility in a shed down the road with some awesome ways to cut things out.

For now though I am happy that this job is in good hands, and as I sit here hours later I wonder if the sheets have been backed up yet. Somewhere there is a small palette with my job on it, amongst all the others.

The journey home was briefly a shared experience with someone else on a GS (adventure) before I pulled off to visit Annie’s cafe on the A303. It was on telly you know and in a book, you buy the book there, real paper, real ink.