Branding and Logos

Techserv WordPress Site Launched

  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK
  • Techserv brochure Graphic Design for Business Results, Exeter | South West | UK

Exeter based Design Credo have just launched the new website for long-standing client Yorkshire based Techserv Cutting Systems Ltd.

This website is a consolidation of two previous sites which of course entailed behind the scenes work such as 301 re-directs to ensure that existing traffic is not lost; initial stats show that viewing figures are very strong.

Integral to the site development has been the interviewing of both clients and members of the company. Thanks to both Karin Joehr and Karen Brookes-Ferrari for ‘coming up with the goods’.

Andrew Butler of Design Credo says;

Essential to any project such as this is to listen to the client, and if possible the client’s clients. This way one gets to the heart of what makes a company tick and what makes it successful.

The website brief is part of a much larger ongoing project including;

  • Thorough brand analysis
  • Signage and visitor centre appraisal
  • Photography
  • Print and PDF items
  • Stationery and supporting items
  • Video

As a part of this new website Design Credo have encouraged to forces on the customer-experience of the product; this is already reaping rewards. Case study fact sheets to be delivered either as print or as online PDFs have received strong positive feedback with potential customers educated about the scale of Techserv’s work.

Brand, What’s in a Name?

There is a case for suggesting that the Leica M9 isn’t the tool for shooting motor-sport, I would agree. One might also suggest that driving a Lancia 037 (Versione Stradale) from Twickenham to the Wiscombe Hill Climb, taking part and then (presumably) returning home isn’t sensible. Robert Wadsworth assured me that he had to drive the car to the meeting because he ‘didn’t have a trailer’, this all seems perfectly reasonable.

Can I make it clear, I love old Lancias but don’t look at the current Lancia website full of re-badged Chryslers unless you want to cry. There is something about the old ones though. I drive a Saab and briefly Saabs were re-badged as Chryslers, in fact Lancias were re-badged as Saabs too after the ‘engine falling out issue’, but I would never try to link the Saab experience to the Lancia one.

Now, I must admit I had noticed the two young men with their lovely long lenses. I was even briefly perplexed by one who had both Nikon and Canon gear in his bag, that’s just not right is it? What I hadn’t realised was that they had noticed me, well to be fair I was probably stood in their way and actually it was the M9 that they had noticed. I had ridden to the meeting on the BMW and the Leica works really well, fits in the top-box, no need for a trailer.

While we were talking nonsense about cameras I was aware of Sir Blighty-Tweed walking past me, barking “Aha, BMW, by the people who brought us Auschwitz!”. I assumed he was addressing the chap cruising up the hill in his old 3-series, but then I looked at the logo on shoulder of my, err, BMW Rallye-3 jacket.

Probably best not to mention the Leica then?

London’s Perfume River new Look Website

London’s Perfume River have launched their new look website featuring the logo designed by Exeter’s Design Credo.

The Perfume River website is an update of their existing site created by Eyemyweb. As part of the original logo work Design Credo was asked to advise Perfume River’s Owner Ha Ngo about how to move the site on.

Ha Ngo contacted Design Credo as a referral from an existing client, Sarah Treble whose website we had recently re-developed. Although we create websites, on this occasion our advise was to stick with the existing supplier (if it ain’t broke don’t fix it) but radically simplify the styling. In essence we were suggesting that a much stronger use of ‘white’ would be appropriate an give the site added ‘freshness.’ In addition we suggested that each page should start with a strong ‘hero’ image.

It is always nice to see advice taken, implemented and developed. A couple of our discussion concepts are shown below.

Perfume River Web Concepts by Design Credo

Hazelwood Holiday Park Logo & Branding By Exeter’s Design Credo

South Devon’s Hazelwood Holiday Park have commissioned Design Credo to develop a new visual brand and logo.

This new look will be applied to standard printed business materials such as letterheads and compliments slips as well as brochures and flyers. In addition to this the design will be applied to signage around the South Devon holiday park.

The design is an evolution of the existing brand and has been created with ease of use and consistency across various types of media in mind. The new look is currently being implemented across digital media and communication as well as signage throughout Hazelwood’s quality holiday park. In addition to this specific logo forms have been developed for Hazelwood’s Facebook and Twitter pages.

Rather than ‘re-invent the wheel’ Design Credo chose to refine and simply the elements of the existing brand whilst adding new secondary aspects to communicate the fun of a Devon holiday.

Hazelwood Holiday Park Logo & Branding

Nike: Just Doing It


It’s a while since we flagged up some great shop design but the Nike shop on Oxford Circus is worth a mention.

With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.

WordPress Blog For Techserv by Exeter’s Design Credo

Techserv Online Design

Techserv Online Design

Yorkshire’s Techserv Cutting Systems continue to move forward with their online presence. Last year DesignCredo created a new fluid 3-column site which immediately showed a huge improvement for Techserv’s organic search results, both in the UK and more importantly on a worldwide basis. Techserv regularly appears top of page one for relevant Google searches.

New WordPress Site

As part of Techserv’s move forward they have launched a new WordPress blog site developed by Design Credo in Exeter. This site will be used to communicate the huge range of applications that the Techserv cutting machines are used for worldwide.

Techserv have a wide range of stories begging to be told, communicating the strengths of their CNC cutting equipment. WordPress based websites make an ideal platform for dynamic companies to communicate from.

Twitter

Early days yet for Techserv and Twitter but Design Credo have helped Techserv put their best foot forward by bringing the @techservcnc Twitter status page into line visually.