Exeter’s Design Credo, Advertising Commercial Property

Exeter based Design Credo continue to add to their property folio with advertising signs for companies including Turner Locker, Alder King and Urbina.

Renslade House

As part of the continuing marketing of commercial offices at Renslade House, Design Credo have recently created two new road-side signs. These signs are designed as part of a project which includes architectural photography, a 4pp brochure, advertising mailers and a new mini-site.

Turner Locker

In addition to this, on behalf of Exeter’s commercial property agency Turner Locker, signage has recently been erected at a newly refurbished property in Exeter’s Princesshay area. The building provides quality office accommodation in Cathedral Close and benefits from great access to both the traditional and the new developments in Exeter.

These signs are designed to be altered should needs change. As such the backgrounds benefit from design opportunities offered by modern inkjet technology, whereas much of the detail text is applied as traditional vinyl lettering that can be altered at minimal cost to the clients.

In Helvetica, big brands trust, but not GAP’s Logo

Gap Logo?

Gap Logo?

Let’s make it very clear, I have far too many shirts and in my collection, towards the ‘lower’ end of the selection there are some from the house of GAP, one of which I quite like, the others not. Yes they really ought to be taken back to the charity shop from whence they came.

Now some of you may have been aware of the Gap Logo issue this week and some may agree that Gap were just playing with the crowd, us. Whichever way it does seem to have opened up the Anti-Helvetica flood gates a bit recently.

Helvetica Grrrrrrrrrr

There is no doubt about it, Helvetica is very prevalent in logo deign and visual branding. This isn’t really too surprising given Helvetica’s popularity. I for one am willing to stand up and be counted along with the others who voted it top of Die 100 Beste Schriften. I have previously posted Michael Bierut’s marvellous comments about life before Helvetica.

OK so I am seeming a bit of an enthusiast, yes my Twitter Avatar is a photo of me at the Barcelona exhibition about the font, and yes I have watched the film and enjoyed the evening when TV celebrated this typeface.

In Helvetica, big brands trust,
BrandGuardian – Twitter

In many ways we really shouldn’t be too surprised by all this. Helvetica is indeed very easy to read, a prerequisite of a good logo. It is available in a wide variety of weights and indeed variants. What does reassure me though is the fact that when applied these logos, to my eyes anyway are distinct and different.

You will find more examples here.

Familiarity Builds Contentment

I used to teach a Yr9 graphics lesson that used a brilliant starter courtesy of Fi Darby, you can have a look here. Basically hide most of a known logo or brand with a box and see how little of it the viewer needs to see in order to identify it. It is almost shocking how little of a logo one needs to be seen in order to be able to identify it.

I have always considered that there are a couple of lessons to be taken out of this. Firstly we are actually quite visually literate, we understand logos and icons and for whatever reason we remember them. However further to this we carry quite complex associations about brands based on form, shape, colour. This is all very useful to the brand owners.

Hold an iPod up and people will tell you that it is an iPod whether or not it says iPod or Apple on it, they tend not to. As I sit looking at this MacBook there is no logo to be seen (unless I close the lid), the keyboard that I am using has an Apple key (it’s an old Apple Pro Wireless) but other than that there is no overt branding, the form and colour says it all.

So, the logo is just part of the brand story and the font is just part of the logo. The font that Mac use now is Myriad a relatively recent one from the ’90s, it features at number 31 of the top 100. Of course until recently Mac were branded with Apple’s version of Garamond, which is number two in the list. Garamond (my second fave) dates from the early 1500s and for me, paradoxically that is a greater achievement than the popularity of my fave Helvetica)

Gap? I think the problem that most people had was the silly blue box, and that suggests to me quite a discerning audience.

Simple Economic Mailers for Great Offers


Part of the pleasure about doing a job is the point at which it emerges onto the world. Whether it’s a new website for an Exeter company a brochure or as in this instance a simple post-card based offer.

Anyway generally we like to talk about the job, but in this instance the offer is just too good.

So, all we can say is, if you want a very well priced office in Exeter you had better call Mr T on 01392 201202, (tell him Mr B sent you). He will send you one the nice cards I’m sure.

We could bang on about the great digital print quality from Exe Valley’s new toy, the fact that being digital the job works well for short print runs, the fact that the job was supplied as a PDF too for email contact.

Look, just give the chap a call, it would be much simpler?

Bubbles, a Just Because Moment (for Fee x)


If you can’t see the video on an iPad, click here

I found this the other day and thought about the visual appeal of the video and saved the draft to upload later. In the interim though I thought about how the video was done, having noted that is was shot on a Canon 550D.

I guess this explains the technology,

Full HD movie recording

The EOS 550D combines exceptional still shooting with the ability to shoot Full HD (1080p) video. To satisfy your creativity the EOS 550D features full manual control and selectable frame rates. You can also shoot high speed 50/60fps movies at 720P for when the action is really fast. An HDMI connection allows High Definition playback of footage and images on any HDTV. Also with compatible TVs playback can be controlled using the TV’s remote control.

Hello Ladies, I’m On a Horse

If you can’t see the video on an iPad, click here

A tremendous ad for the only true men’s product, Old Spice with Isaiah Mustafa showing how it should be done. Ad created by Wieden + Kennedy

You will assume that the ad is computer trickery, be prepared to learn more.

Slow dogs, a Just Because Moment

No real reason for showing this. Just saw it on the Swiss Miss blog and it made me smile