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Commercial Property Brochure Design: Park 5, Exeter

Park5 Commercial Property Brochure
Exeter graphic design company Design Credo have produced a new brochure design for Park5, the commercial office facility near the M5 Junction 30, the gateway to Exeter.

Working alongside Tiger Developments, Alder King and Haarer Goss, the project has so far included photography, graphic design and website design.

Park 5 offers superb out of town office location. The modern office suites offer superb access to a range of transport options, local commerce and an increasing range of high quality local facilities.

Photography

Initially Design Credo photographed the building exterior, recent refurbishments and common facilities.

Supporting photography was commissioned to add focus to the excellent location of Park5, particularly to rail and air networks as well as quality local out of town facilities.

Design

Due to the needs of this kind of commission large print runs are not necessary and would be both unnecessarily costly and environmentally inconsiderate. This brochure has been designed as an A4 four page folder. However the most likely delivery mode is digital, either as an email attachment or as a download link from a website. A second version of the folder has been created for online use.
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New Mini-Site For Park5 by Design Credo of Exeter

Park 5 Website by Design Credo of Exeter

Exeter website design company Design Credo have created a new mini website to promote the modern office suites available for rent at Park5 near the M5 J30 Exeter.

Park5 benefits from a superb location at the gateway to Exeter with a great proximity to: transport routes, local commerce on Sowton, local facilities.

Companies involved in the overall project include Tiger Developments, Alder King and Haarer Goss.

The mini-site website is a quick loading liquid design based on a Matthew James Taylor layout. This fluid structure is quick to load and is tried and tested on the troublesome IE6 browser (many ‘corporates’ are still stuck in the IE6 dark ages). In addition code is structured to allow content important for SEO to appear towards the top of the page.

Search Engine Optimisation is of vital importance to any site. In a competitive market a site that can be found by search engines will ultimately reap dividends.

As part of this project DesignCredo have also undertaken:

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  • Location photography
  • Brochure/folder design
  • Print management
  • Signage design

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The website is deliberately designed to be a fast-loading mini-site and is part of a package that Design Credo are able to offer to commercial property agents, property developments and asset management companies.

Respect the Architects: Architecture and Nike Shoe Design

httpv://www.youtube.com/watch?v=yU_k83I7BSY

Une interview du plus grand shoe designer de Nike : Monsieur Tinker Hatfield.
Créateur de la mythique Air Max 1 suite à sa découverte du Centre Georges Pompidou à Paris !
réalisé par Thibaut de Longeville.
Film by Thibaut de Longeville : The Paris Air Max 1 story vue sur www.lamjc.com
Via ∆dam R. Mc∆leavey on Twitter

A fascinating film linking architecture and Nike shoe design.
What you design is really a culmination of what you have seen and done in your life until that point.

Nike: Just Doing It


It’s a while since we flagged up some great shop design but the Nike shop on Oxford Circus is worth a mention.

With strong design that includes 3D typography and sculptural installations this is an impressive shop.

What added to the experience was the staff, helpful polite. Often it seems that organisations forget that Brand is about so much more than a neat strap-line. Brands are complete holistic expressions, if your organisation is best expressed by a group of people huddled smoking by your front doorway then, well, good luck to you.

Further down the street we ventured into Hamley’s. I’m sorry, I’ve been there once before and it was the same experience repeated, where’s the magic? Hamley’s were well and truly rounded on prior to Christmas for their decision to put live penguins in the shop, much of this opposition was very public by people using social media, principally Twitter. People do care, people have opinions, and beware, people are increasingly empowered to express those opinions.

Anyway, well done Nike for your great and creative use of design.

Brochure Design & Print, From Exeter to Egypt

Techserv Brochure
If you are a designer there is nothing quite like getting a bit of litho print back from the printers, whether it is a folder, an A4 brochure or a company report. It is pleasing to have designed a brochure for Yorkshire based Techserv that is delivered on time, on budget and going straight out to Egypt for an exhibition.

Many thanks to Brightsea in Exeter for a good job delivered on time. I mentioned earlier my respect for printers and their necessary investment particularly in the current economic climate.

The brochure is part of an ongoing project that includes web-design, a new WordPress blog and development of Techserv’s online and social marketing.

You can view a low resolution PDF of the brochure artwork here.

INFLUENCERS: Vimeo

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

influencersfilm.com