Logos and Branding
Exeter based Design Credo have a long history of creating logos for a range of organisations and businesses throughout the UK. A good logo is a powerful visual expression of the organisation and its activities. Logos need to fulfil basic requirements
- Memorable
- Unique
- Easy to apply
Case Study: Open University -Trinity College Co Branding:
Occasionally we are asked to use brands and logos that have been already created. Ideally there will be a developed set of brand usage guidelines to adhere to and respect. However sometimes this becomes more complicated when a suitable line has to be found between two brands.
This was the case with the co-branding project undertaken on behalf of Nick Beach at Trinity College London. Trinity needed to be able to produce printed matter and news adverts that shared the two brands without compromising the integrity of either.
As can be seen above both organisations had different colour palettes that had little in the way of overlap.
The images are a small selection of simple mockups that were supplied to both organisations for consideration and approval. They aim to offer insight into how the proposed co-branding will work. The process will highlight strengths and weaknesses but is an essential aspect of maintaining the brands.
OU-Trinity Cover Mockup
Page using OU Orange
OU-Trinity Mockup of recruitment advert
Andrew, thank you so very much for the wonderful job that you’ve done on re-designing Perfume River’s logo, it works beautifully on our new website. Thank you again. Ha Ngo: Perfume River, London
