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MO Magazin Kevils BMW Photos by Andrew Butler

After the recent use of the Kevil’s Joker BMW shots by MCN in the UK it was great to have the Siren (srambler) BMW shots used in the German magazin MO.

As it goes I missed my copy of the magazine (delivered on the day we left the UK) so it was pleasing to be able to get a copy at Wengen train station in Switzerland!

It was great liaising with Maik Schwartz at MO. Fingers crossed for the next batch uploaded on the dock-side at Dover.

Kevils BMW (Ruby) photographed by Andrew Butler

Kevils Speed Shop’s “Ruby” 1983 BMW r100 cafe racer style bike, photographed by Andrew Butler of Design Credo in Exeter, Devon

Features include,

  • Ruby helmet inspired custom paint work
  • Wrinkle finished blacked out engine
  • Bonita seat
  • Raask rearsets
  • Conti go tyres
  • Floating rotors
  • Digital speedo

The bike was commissioned by Marek of Poland,
Kevils BMW (Ruby)

You can find Kevils Speed Shop on their Facebook page, say hello.

All shots on Leica M9, most 50mm Summilux

We have a new photography site featuring more motoring images here

MCN Use Kevils Photos by Design Credo of Exeter

Motor Cycle News, Kevils feature, photographed by Andrew Butler

Motorcycle News Use Kevils photos photographed by Andrew Butler for Design Credo of Exeter. Is this the ultimate freebee or just stringing it all together?

OK, here’s the story. I like motorbikes, I like riding them and, I like photographing them. I could simplify this to ‘that’s what I do.’

I have already mentioned some of this here. No, the story I want to touch on is how all this online stuff can work.



  • I photograph a bike and post the images on the DesignCredo blog
  • Kevil’s link it to their Facebook page
  • My blog gets several hundred hits via Kevil’s Facebook within a day or two
  • Motorcycle News (MCN) call Kevil’s up with an idea for a feature
  • Editor of MCN phone me to ask to use the images (I assume this is someone joking with me)
  • MCN publishes Kevil’s feature (100,000 ABC circulation)
  • Facebook and blog get yet more hits
  • I found Kevils through eBay and Facebook
  • Kevil’s didn’t have to pay for this


Emprical Data Supports Hunch (shock-horror)

Sometimes it is hard to point to empirical data but WordPress in particular is great because the built in Stats allow us to see analyse traffic that has come to a site. We can see what posts get visited most and what sites people have been referred from (eg Facebook and Tumblr.) It has only been a couple of weeks since these photos have been posted but I can already see that there are quite a few links to the post from people’s sites including Tumblr and niche interest websites. The total number of hits to the Kevil’s post continues to rise daily.

Kevil’s have a product that people want. Design Credo take great bike photos. Between us we have made a bit of noise, for not a lot of effort.

Oh, and yes MCN are paying for the shots.


I posted this at 10:13, Tweeted to my account, posted it to Linkedin and Facebook. By 10:32 it had been re-tweeted in Wilkinson Grant’s Daily online news.

At DesignCredo we don’t just make websites or take photographs, we show you how to use them as tools to work for you.

Keep in touch?

We have a new photography site featuring more motoring images here

Kevils BMW Café Racer Photographed by Andrew Butler

Born in the late fifties, kept away form the sixties I guess most of my damage was done in the seventies. Yep, late to the table in many ways, the Stones or Beatles question was replaced by Yes or Genesis? Thank god for punk.

“Winnie” the biology teacher rather unfathomably had a maroon Reliant 3-wheeler van and a Ducati 450 single, I’m not sure any of us really understood this but the 450 sat rather awkwardly by the sixth formers’ Lambrettas and the odd FS1E and SS-50. If you’d got a Puch never mind that you were in the elite set of youth with transport, your ‘ped just didn’t cut it.

Saints or Saintly?

It was across the road that things got interesting though, the secondary-modern school. Our girls wore bottle green, their girls wore St Trinian’s navy. Ding dong. Our blazers had an oak tree on the pocket, they didn’t bother with blazers, why would you wear a blazer?

Our headmaster had a gold mark one Capri their caretaker had a Vincent. I shall repeat that.

Our headmaster had a gold mark one Capri their caretaker had a Vincent. I really should have failed the eleven plus.

And on the school bus home I lived for the moment when the Robert Pat boy overtook us on his cafe racer, a Triumph Saint, a police bike with an aluminium tank. Oh yes!

From the seventies with the fifties and even sixties fading away this was a glimmer of something soon to pass, the British bike industry. Born in an era when cafe was pronounced caffee not cafai, these bikes were part of a time when motorbikes were transport for the masses but machinery that could be understood and personalised.

So to the bike above. For heaven’s sake, who would imagine turning something as inane as a police bike into a cafe racer? Err, the Robert Pat boy did. Recently BMW bikes have become a bit bonkers, some of them are really rather fast, others get starring roles in TV shows but few realise that back in the day they were also rather fast.

Time for The Eighties (series 7)

Look, I rode down to Kevils earlier down in Paignton, Devon. On a BMW too, but nothing at all like this.

Well that’s not true actually, you see, it’s my belief that a motorbike is all about the engine, it’s what gives it soul and it would be hard not to look at my bike and this one and spot the lineage even if you knew nothing about bikes.

However this one if I understood it right started out as a R80 series 7 and has been built to order as a café racer and I love it. The bike is called The Joker, there is a reason and a story to that, I am sure Kev would be willing to share with you

You can find Kevils Speed Shop on their Facebook page, say hello.

We have a new photography site featuring more motoring images here

Greenwood Guitars and Violins – WordPress Website

Some time ago we were teased with a post about a guitar shoot by Andrew Butler. Well the images are now up and the site is in testing phase.

Working for Greenwood Guitars and Violins of Looe, Cornwall, Design Credo of Exeter have created a new WordPress website .

Design Credo of were approached to create the website following a glowing recommendation from Kevils the Paignton based BMW bike custom shop.

Really happy with the site and I also wanted to thank you for all the hard work and effort you put into it for me; it’s definitely put us on the world stage. Kev-Hill


The GGV guitars were shot with the Nikon D800e using a very simple lighting setup. The time frame to photograph the guitars was limited due to them being shown in a number of outlets in the south.

The guitars are all high quality finely crafted and totally hand-built in the UK using traditional techniques.

Bike Exif Feature Photography Generates Great Viewing Figures for Customer

Motorbike photographs taken by Andrew Butler have appeared on the prestigious Bike Exif website. In their own words the Bike Exif site is about,

…exposure. Bike EXIF is the most popular and influential custom motorcycle website in the world. We have the largest readership of any custom site, and more readers than most of the mainstream websites too. Many of today’s most successful builders got their break with a profile on Bike EXIF.

Working closely with Chris Hunter of Bike Exif we have supplied a set of simple but striking images of the Kevils BMW R100 café racer. The shots were taken at short notice the day before the bike was to be shipped to its new owner in Belgium.

Website Design

Design Credo have previously produced the Kevils website that Chris was kind enough to mention,

and now that he has a decent website, we’re guessing that business will get even better.

Shooting For Results

The shots were taken with the Nikon D800e with a 24-70mm f2.8. We took our studio to Kevils location and in this instance we used a deliberately simple lighting set-up. As is our general approach post-processing was kept to a minimum, chiefly cropping and tidying up the background.

As Bike Exif mention, the bottom line of a shoot like this is about exposure. Through appearing on Bike Exif’s site (with a worldwide audience) huge volumes of viewer traffic are being fed back through the Kevils website resulting already in a record two days readership. If there is any doubt about this claim consider the graph below. Kevils’ website shows a solid upward trend since its launch but there can be little doubt about the effect that appropriate image placement has had in the final week.

Our work spreads beyond the taking of the photographs, recently we have had further success in placing quality motorcycling images in hi-end European magazines on behalf of clients; we look forward to reporting on this shorty.

Andrew Butler/Design Credo have handled all aspects of the Bike Exif submission. Give us a call to see how we could add value to your viewership through quality photography and design.