SAAB Aero X
23/03/2010 Tags: brand, SAAB, Scandinavian design values
Category: Design, Design Credo, SAAB, Technology, Transport No Comments 
I have previously banged on about SAABs here and mentioned by feelings about the awful Cadillac/SAAB.
Anyway a quick reminder of the Aero X (2006)
“This study shows how the strength of the Saab brand heritage can inspire bold, innovative design,” said Bryan Nesbitt, the Executive Director of GM Design Europe. “As we move forward with new Saab product, we will remain focused on carefully cultivating this brand equity in the context of Scandinavian design values.”
“This concept shows the exciting possibilities that are open to us as we evolve a more progressive design language for the Saab brand,” says Jan Ã…ke Jonsson, Saab’s Managing Director. “Our designers, engineers and marketers in Sweden are ideally placed to nurture and communicate the unique DNA of the Saab brand. Their work will ensure that future product proposals express core qualities, such as progressive design, sporty performance and emotional functionality, in a way that is specific to Saab.”
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